With demand falling behind expected levels and inventory growing, The Blue Oval recently announced that it was scaling back its planned production for the 2024 Ford F-150 Lightning, and it has since rolled out a handful of incentives to spur sales as well. Those include making the Lightning eligible for X-Plan pricing, offering discounts of up to $15,000, and reviving star-step incentives as well. Now, after the 2024 Ford F-150 Lightning was actually treated to a price hike for most trims at the beginning of the year, FoMoCo has reversed course and dropped those same prices in its latest adjustment of many – and just as the Chevy Silverado EV is hitting the streets as well – according to CarsDirect.
| 2024 Ford F-150 Lightning – April 5 Prices | 2024 Ford F-150 Lightning – January Prices | + / – January Prices | |
|---|---|---|---|
| Pro | $54,995 | $54,995 | $0 |
| XLT | $62,995 | $64,995 | $-2000 |
| Flash | $67,995 | $73,495 | $-5500 |
| Lariat | $76,995 | $79,495 | $-2500 |
| Platinum | $84,995 | $84,995 | $0 |
These cuts are rather significant, save for the work-focused Pro, which remains unchanged at $54,995 and the range-topping Platinum, which stays put at $84,995. Otherwise, the XLT is getting a $2,000 price cut to $62,995, followed by the Lariat, which is $2,500 cheaper at $76,995, and the new-for-2024 Flash, which will be $5,500 cheaper with a starting price tag of $67,995.
In addition to the new Flash and Platinum Black, the 2024 Ford F-150 Lightning lineup is receiving a few other changes for the new model year as well. The XLT with the 312A equipment group and Lariat with the standard range battery have been eliminated from the lineup, in fact. As Ford Authority previously reported, the 2024 Ford F-150 Lightning is still eligible for the federal clean energy tax credit as well, even as several other electrified models fell off that particular list of eligibility at the first of the year.
We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, F-150 Lightning news, and non-stop Ford news coverage.
Comments
The more you sell, the more you lose. I’m a Ford fan but don’t like my tax dollars going to people who already have Range Rover or BMW in the driveway
Still a piece of garbage. Consumer Teports recently released a report on how unreliable ALL EVs are. Good thing Americans are boycotting EVs. #BudLightEVs
Ha!…guy above me has the same name
Absolutely and Unconditionally! Overpriced n overrated spontaneous combustion hoax climate gimmicks! Batteries are for flashlights , not vehicles! Who is ridiculous enough to want to fret plugging in your vehicle every time you get home from work. What happens when an emp takes out the entire electric grid? Go gas or Don’t get home!
Dan, I have a Mach- e premium and love it. Best car I’ve ever had. And I’ve had a lot and driven many types of cars.
maybe if Ford had not gotten greedy and kept its orignal pricing instead of 30000 price hike they would not upset dealers and buyers
Recently checked over here in ontario canada at a dealership. The price for a platinum lightening was $125,445 cdn. Madness. Completely nuts. Add the poor charge distance in colder months and limited charging areas; should be reduced by $30,000 not 15,000. Way over priced and over rated in the media.
I have one and I absolutely love it very fast very smooth no gas
Typical Republican response. Insult and vehemently adverse to change.