The 2024 Ford Mustang ushered in a completely new generation for the iconic pony car, which is a rarity in today’s world, given the fact that sports coupes with V8 power and available manual transmissions have quickly gone the way of the dinosaur. In fact, the 2024 Ford Mustang has suddenly found itself without any real, direct competition following the discontinuation of the Chevy Camaro and Dodge Challenger, though the former may possibly return at some point and the later will soon be replaced by the (I-6 or EV-powered) Charger. Regardless, The Blue Oval is well aware that this presents a great opportunity for it to try and lure owners of those models to its side, and now, it’s doing precisely that with a new incentive, according to a dealer memo seen by CarsDirect.
This new deal is officially called the “Mustang Competitive Conquest Bonus Cash” offer, and it’s available to owners and lessees of modern muscle cars – a list that includes 1995 and up Chevy Camaro, Dodge Charger, and Dodge Challenger models. It’s available nationwide through April 30th, and is good for $1,000 off the purchase of a 2024 Ford Mustang EcoBoost of GT model.
It’s unclear if the Dark Horse is excluded, but that seems likely given the fact that it isn’t specifically mentioned in the memo. Regardless, owners of eligible models don’t have to terminate their lease or trade that vehicle in to take advantage of the offer. Of course, this isn’t the first time FoMoCo has offered incentives targeted at owners of rival models, as it launched a similar deal for Jeep owners to entice them to purchase a Ford Bronco earlier this year.
While its rivals are gone – at least temporarily – the S650 generation Ford Mustang is slated to continue to be offered at least through the duration of the relatively new master contract between the automaker and the United Auto Workers (UAW) union, a deal that expires in May 2028. As for the V8 in general, Mark Rushbrook, global director of Ford Performance, previously stated that FoMoCo plans to continue to offer that particular type of engine in the Mustang as long as it possibly can, depending on regulatory changes in the coming years.
We’ll have more incentives to share soon, so be sure and subscribe to Ford Authority for more Ford Mustang news and continuous Ford news coverage.
Comments
Really? A rebate for a non-Ford product that is no longer available. What else will they buy if they want that type of car? Of course, they will now be buying the original pony car.
We have a 20212 Mustang Mach 1 and it is FUN!
So is my wife’s 2024 Ford Edge ST.
OOOPS gues I was too excited, It is a 2021 Mach 1