Ford Argentina Sales Fall 40 Percent In March 2024

April 20, 2024 8:06 am

Ford Argentina sales decreased 40 percent to 1,913 units in March 2024. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, Peugeot and Renault.

Individual model sales performance was as follows:

Ford Bronco Sport sales decreased 67.97 percent to 49 units
Ford EcoSport sales decreased 99.7 percent to 1 units
Ford F-Series sales decreased 65.79 percent to 13 units
Ford Kuga sales increased 50 percent to 3 units
Ford Maverick sales decreased 23.08 percent to 160 units
Ford Mustang sales decreased 90.91 percent to 1 units
Ford Ranger sales decreased 33.49 percent to 1,305 units
Ford Territory sales increased 21.93 percent to 328 units
Ford Transit sales decreased 77.54 percent to 42 units

During the first three months of the 2024 calendar year, Ford Argentina sales decreased 29 percent to 7,378 units.

Sales Results - March 2024 - Argentina - Ford

MODEL	MAR 2024 / MAR 2023	MARCH 2024	MARCH 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
BRONCO SPORT	-67.97%	49	153	-39.92%	286	476
ECOSPORT	-99.70%	1	333	-99.30%	8	1,146
F-SERIES	-65.79%	13	38	-29.17%	51	72
KUGA	+50.00%	3	2	+866.67%	29	3
MAVERICK	-23.08%	160	208	-55.73%	475	1,073
MUSTANG	-90.91%	1	11	-74.14%	15	58
RANGER	-33.49%	1,305	1,962	-24.08%	4,764	6,275
TERRITORY	+21.93%	328	269	+150.58%	1,501	599
TRANSIT	-77.54%	42	187	-63.28%	235	640
FORD TOTAL	-39.88%	1,913	3,182	-28.99%	7,378	10,390

The Ford Authority Take

Ford Argentina sales in March slid once again, deepening the decline of the brand in the South American country, where FoMoCo, like the rest of the automakers, faces severe difficulties in manufacturing and marketing its vehicles. Last month’s contraction represents Ford’s third consecutive monthly decline in the Argentine market.

As in previous months, most of the models that Ford sells in Argentina suffered severe declines during March – including the Ford Ranger. The midsize pickup lost a notable 657 units in the month and once again positioned itself as the second best-selling truck in the country, after having momentarily surpassed the Toyota Hilux in February.

In contrast, the Ford Kuga and the all-new Ford Territory were the only models that managed to increase their sales in the month. The Territory continues to solidly perform in the Argentine market and cements itself as Ford’s second best-selling vehicle in the country.