Ford Argentina Sales Fall 40 Percent In March 2024

Ford Argentina sales decreased 40 percent to 1,913 units in March 2024. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, Peugeot and Renault.

Individual model sales performance was as follows:

During the first three months of the 2024 calendar year, Ford Argentina sales decreased 29 percent to 7,378 units.

Sales Results - March 2024 - Argentina - Ford

MODELMAR 2024 / MAR 2023MARCH 2024MARCH 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO SPORT-67.97% 49153-39.92%286 476
ECOSPORT-99.70% 1333-99.30%8 1,146
F-SERIES-65.79% 1338-29.17%51 72
KUGA+50.00% 32+866.67%29 3
MAVERICK-23.08% 160208-55.73%475 1,073
MUSTANG-90.91% 111-74.14%15 58
RANGER-33.49% 1,3051,962-24.08%4,764 6,275
TERRITORY+21.93% 328269+150.58%1,501 599
TRANSIT-77.54% 42187-63.28%235 640
FORD TOTAL-39.88% 1,9133,182-28.99%7,378 10,390

The Ford Authority Take

Ford Argentina sales in March slid once again, deepening the decline of the brand in the South American country, where FoMoCo, like the rest of the automakers, faces severe difficulties in manufacturing and marketing its vehicles. Last month’s contraction represents Ford’s third consecutive monthly decline in the Argentine market.

As in previous months, most of the models that Ford sells in Argentina suffered severe declines during March – including the Ford Ranger. The midsize pickup lost a notable 657 units in the month and once again positioned itself as the second best-selling truck in the country, after having momentarily surpassed the Toyota Hilux in February.

In contrast, the Ford Kuga and the all-new Ford Territory were the only models that managed to increase their sales in the month. The Territory continues to solidly perform in the Argentine market and cements itself as Ford’s second best-selling vehicle in the country.

About The Numbers

Further Reading & Sales Reporting

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