Ford Authority

Ford Brazil Sales Down 11 Percent In March 2024

Ford Brazil sales decreased 11 percent to 2,325 units in March 2024 compared to March 2023.

Individual model sales performance was as follows:

During the first three months of the 2024 calendar year, Ford Brazil sales increased 46 percent to 8,217 units.

Sales Results - March 2024 - Brazil - Ford

MODELMAR 2024 / MAR 2023MARCH 2024MARCH 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO SPORT* 219**579 *
F-SERIES+412.50% 418+535.71%89 14
MAVERICK+226.25% 26180+121.63%625 282
MUSTANG-64.10% 1439-56.44%44 101
RANGER-29.47% 1,3951,978+26.96%5,053 3,980
TOURNEO* 128**1,183 *
TRANSIT-27.00% 246337-29.61%580 824
FORD TOTAL-11.39% 2,3252,624+46.31%8,217 5,616

The Ford Authority Take

After experiencing a drastic triple-digit increase in February and a total of 13 consecutive months in the green, Ford Brazil’s sales fell considerably during March. As such, this represents FoMoCo’s first sales stumble in more than a year in the Brazilian market.

Ford Ranger XL Brazil - Exterior 001 - Rear Three Quarters

This notable interruption in Ford Brazil’s growth path is mainly due to the setback of the new Ford Ranger imported from Argentina, which is most likely experiencing supply problems due to production difficulties in that country. The midsize pickup truck has so far had a good reception in Brazil and had been selling a a brisk pace in prior months.

Despite the overall decline, it is worth highlighting the notable triple-digit growth of the Ford F-150 and Ford Maverick. Both models managed to maintain their popularity in the local market and are helping to attract new customers to the brand.

About The Numbers

Further Reading & Sales Reporting

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