Ford Brazil Sales Down 11 Percent In March 2024

April 11, 2024 3:02 pm

Ford Brazil sales decreased 11 percent to 2,325 units in March 2024 compared to March 2023.

Individual model sales performance was as follows:

Ford Bronco Sport sales totaled 219 units
Ford F-Series sales increased 412.5 percent to 41 units
Ford Heavy Trucks sales totaled 2 units
Ford Maverick sales increased 226.25 percent to 261 units
Ford Mustang sales decreased 64.1 percent to 14 units
Ford Mustang Mach-E sales totaled 0 units
Ford Ranger sales decreased 29.47 percent to 1,395 units
Ford Tourneo sales totaled 128 units
Ford Transit sales decreased 27 percent to 246 units

During the first three months of the 2024 calendar year, Ford Brazil sales increased 46 percent to 8,217 units.

Sales Results - March 2024 - Brazil - Ford

MODEL	MAR 2024 / MAR 2023	MARCH 2024	MARCH 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
BRONCO SPORT	*	219	*	*	579	*
F-SERIES	+412.50%	41	8	+535.71%	89	14
HEAVY TRUCKS	*	2	*	*	7	*
MAVERICK	+226.25%	261	80	+121.63%	625	282
MUSTANG	-64.10%	14	39	-56.44%	44	101
MUSTANG MACH-E	*	0	*	*	35	*
RANGER	-29.47%	1,395	1,978	+26.96%	5,053	3,980
TOURNEO	*	128	*	*	1,183	*
TRANSIT	-27.00%	246	337	-29.61%	580	824
FORD TOTAL	-11.39%	2,325	2,624	+46.31%	8,217	5,616

The Ford Authority Take

After experiencing a drastic triple-digit increase in February and a total of 13 consecutive months in the green, Ford Brazil’s sales fell considerably during March. As such, this represents FoMoCo’s first sales stumble in more than a year in the Brazilian market.

This notable interruption in Ford Brazil’s growth path is mainly due to the setback of the new Ford Ranger imported from Argentina, which is most likely experiencing supply problems due to production difficulties in that country. The midsize pickup truck has so far had a good reception in Brazil and had been selling a a brisk pace in prior months.

Despite the overall decline, it is worth highlighting the notable triple-digit growth of the Ford F-150 and Ford Maverick. Both models managed to maintain their popularity in the local market and are helping to attract new customers to the brand.