Ford Authority

Ford Bronco Buyers In New Mexico May Want To Buy Used

Following its debut for the 2021 model year, the sixth-generation Ford Bronco was met with tremendous demand, which far outweighed supply. Thanks to this and numerous supply chain issues, it has taken some time for Ford to build enough Broncos to satisfy demand, though as of late, things appear to be evening out as prices fall and inventory grows. However, this isn’t the case everywhere – but it’s even more so in the state of New Mexico, where used Ford Bronco models continue to sell for quite a bit less than new ones, according to data from iSeeCars.

This data reveals that the Ford Bronco is actually the best value on the used vehicle market in New Mexico at the moment, as it’s selling for $68,934 on average – which is $13,391 or 19.4 percent lower than the average new Bronco in that same market. This is notable because according to iSeeCars, the average lightly used vehicle costs $5,778 – or 12.8 percent – less than its new-car equivalent, making the Ford Bronco an attractive target in that regard. To come up with this data, iSeeCars looked at 1.6 million new and used vehicle listings between January and March 2024, with its definition of “lightly used” referring to 2022-2023 model year vehicles with odometer readings within 20 percent of 13,476 miles – the average number U.S. drivers cover in a year.

“Car buyers seeking the best value often shop used models instead of new,” said Karl Brauer, iSeeCars executive analyst. “While a used car almost always costs less than it did new, some models lose more than 25 percent of their value after just one year, giving buyers a near-new ownership experience at a substantial savings.”

Ford Bronco Wildtrak Argentina Cactus Gray - Exterior 002 - Rear Three Quarters

This certainly isn’t the case across the entire U.S., however. As Ford Authority previously reported, the Ford Bronco continues to sell for more than MSRP on the new vehicle market, on average, and used prices have long been trending higher than new ones. Regardless, now seems like a great time to pick up a used Bronco – at least in New Mexico – and those that do are even eligible to attend the Bronco Off-Roadeo in some cases, to boot.

We’ll have more on the Ford Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Lurch

    Former New Mexican here. New Mexico is a poor state. Its terrain is ideal for a Bronco, but cars are just getting too expensive, and that’s everywhere.


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