Ford Authority

Ford Colombia Sales Up 20 Percent In March 2024

Ford Colombia sales increased 20 percent to 548 units in March 2024.

Individual model sales performance was as follows:

During the first three months of the 2024 calendar year, Ford Colombia sales increased 28 percent to 1,757 units.

Sales Results - March 2024 - Colombia - Ford

MODELMAR 2024 / MAR 2023MARCH 2024MARCH 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO SPORT+562.50% 538+283.67%188 49
ECOSPORT* 0**1 *
EDGE-35.29% 1117-45.90%33 61
ESCAPE+252.50% 28280+302.31%869 216
EXPEDITION-20.00% 45+20.00%18 15
EXPLORER+2.50% 4140-8.64%148 162
F-150 LIGHTNING* 0**1 *
F-SERIES-19.23% 2126-19.40%54 67
MUSTANG+66.67% 530.00%5 5
RANGER-52.54% 131276-44.02%440 786
FORD TOTAL+20.18% 548456+28.34%1,757 1,369

The Ford Authority Take

In contrast to the broader Colombian auto market, Ford Colombia sales solidly increased in March. Ford continues to perform well in the country and has now increased sales for six months counting.

Once again, Ford Colombia’s performance during the month of March was driven by the the Ford Escape. The Escape marked significant three-digit growth that added more than 200 units to the year-on-year result, consolidating itself as the brand’s best-selling model in the Colombian market.

Ford Bronco Sport TrailRax Modular Roof Rack System - Exterior 002 - Front Three Quarters

In addition, the Ford Bronco Sport stands out, as well as the Ford Mustang and Ford Explorer. In contrast, Ford’s pickup line significantly underperformed, with declines in the Ford Ranger and F-Series line.

About The Numbers

  • All percent change figures compared to Ford Colombia sales in March 2023, unless noted otherwise

Further Reading & Sales Reporting

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  1. Kevin McCabe

    1757 units in three months? For an entire country. That’s a little over one days’ production at a single assembly plant. Sure hope somebody at the glass house has a good justification for this. Sure doesn’t sound like a well thought out business plan.


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