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Ford Authority

Ford Edge Sales Jump 73 Percent To Place Third During Q1 2024

Ford Edge sales increased in the United States but decreased in Mexico and Colombia during the first quarter of 2024.

Ford Edge Sales - Q1 2024 - United States

In the United States, Ford Edge deliveries totaled 35,157 units in Q1 2024, an increase of about 73 percent compared to 20,282 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EDGE +73.34% 35,157 20,282

Ford Edge Sales - Q1 2024 - Canada

In Canada, Ford Edge deliveries totaled 2,811 units in Q1 2024, an increase of about 1 percent compared to 2,779 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EDGE +1.15% 2,811 2,779

Ford Edge Sales - Q1 2024 - Mexico

In Mexico, Ford Edge deliveries totaled 40 units in Q1 2024, a decrease of about 48 percent compared to 77 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EDGE -48.05% 40 77

Ford Edge Sales - Q1 2024 - Colombia

In Colombia, Ford Edge deliveries totaled 33 units in Q1 2024, a decrease of about 46 percent compared to 61 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EDGE -45.90% 33 61

Sales of the Ford Edge were up 73 percent, placing it third among 23 entries during Q1 2024, shown here is the Titanium Elite. The 2024 model year is the last one for the nameplate.

Competitive Sales Comparison (USA)

Ford Edge sales moved up a spot to third place from the previous quarter among a staggering 23 entries in the crowded midsize and full-size mainstream crossover segment.

The Ford Explorer (see running Ford Explorer sales), one of two entries from The Blue Oval, slid up to the top spot in spite of nearly flat sales for 58,465 deliveries. The Jeep Grand Cherokee slipped to second place, with sales flat as well, moving 54,455 units. The Ford Edge (see running Ford Edge sales) followed in third with sales jumping a solid 73 percent for 35,157 deliveries. The Toyota Highlander, one of three entries from Toyota, placed fourth with a 42 percent drop to 32,033 units, while the Honda Pilot, one of two entries from Honda, took fifth with 22 percent bump to 30,051 units. The Hyundai Santa Fe, one of four entries from the Hyundai-Kia conglomerate, followed in sixth with a nine percent dip to 26,094 units, while the Kia Telluride placed seventh with a six percent slip to 25,578 units. Meanwhile, the VW Atlas, in eighth, saw sales swell 38 percent for 25,326 deliveries, followed by the Hyundai Palisade in ninth with a 29 percent uptick to 25,255 units. And the Toyota Grand Highlander took tenth with 25,136 deliveries. The rest of the entries each posted about 22K sales or less.

Notably, crosstown rival GM again failed to make the top ten in spite of fielding three models. The Chevy Traverse (see running Chevy Traverse sales) placed 13th with a 45 percent drop to 17,475 units, Chevy Blazer (see running Chevy Blazer sales) followed in 14th place with a nine percent upswing to 16,595 units, and the GMC Acadia (see running GMC Acadia sales) saw sales fall 52 percent for 7,674 deliveries units to place 21st – up two spots from last.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD EXPLORER +0.70% 58,465 58,061 12% 12%
JEEP GRAND CHEROKEE -0.09% 54,455 54,502 11% 11%
FORD EDGE +73.34% 35,157 20,282 7% 4%
TOYOTA HIGHLANDER -42.12% 32,033 55,344 7% 11%
HONDA PILOT +21.64% 30,051 24,704 6% 5%
HYUNDAI SANTA FE -8.53% 26,094 28,526 5% 6%
KIA TELLURIDE -5.93% 25,578 27,190 5% 6%
VOLKSWAGEN ATLAS +38.31% 25,326 18,311 5% 4%
HYUNDAI PALISADE +28.84% 25,255 19,602 5% 4%
TOYOTA GRAND HIGHLANDER * 25,136 * 5% 0%
KIA SORENTO +10.30% 22,244 20,166 5% 4%
NISSAN PATHFINDER -20.02% 19,012 23,770 4% 5%
CHEVROLET TRAVERSE -44.58% 17,475 31,533 4% 6%
CHEVROLET BLAZER +8.73% 16,595 15,263 3% 3%
DODGE DURANGO -13.39% 15,129 17,467 3% 4%
MITSUBISHI OUTLANDER +41.08% 13,846 9,814 3% 2%
SUBARU ASCENT -14.20% 12,683 14,782 3% 3%
MAZDA CX-90 +3,378.75% 9,984 287 2% 0%
TOYOTA VENZA +6.63% 7,961 7,466 2% 2%
HONDA PASSPORT -32.09% 7,755 11,419 2% 2%
GMC ACADIA -51.87% 7,674 15,945 2% 3%
NISSAN MURANO -62.02% 4,726 12,444 1% 3%
MAZDA CX-9 -99.95% 3 6,666 0% 1%
TOTAL -0.18% 492,637 493,544

In terms of segment share, the Explorer maintained a 12 percent share, followed by the Grand Cherokee maintaining an 11 percent share. The Edge and Highlander both earned a seven percent share, up three percentage points and down four percentage points, respectively, year-over-year. The Pilot posted a six percent share, up one percentage point. The Santa Fe, Telluride, Atlas, Palisade, and Grand Highlander each held a five percent share. All other entries earned a five percent share or less.

Ford’s two entries, the Explorer and Edge, combined for 93,622 deliveries for a 19 percent segment share.

Sales Numbers - Ford Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD EXPLORER +0.70% 58,465 58,061 62% 74%
FORD EDGE +73.34% 35,157 20,282 38% 26%
TOTAL +19.50% 93,622 78,343

GM’s three models, Chevy Traverse and Blazer along with the GMC Acadia, posted cumulative sales of 41,744 units for a nine percent segment share.

Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TRAVERSE -44.58% 17,475 31,533 42% 50%
CHEVROLET BLAZER +8.73% 16,595 15,263 40% 24%
GMC ACADIA -51.87% 7,674 15,945 18% 25%
TOTAL -33.47% 41,744 62,741

Overall, the midsize and full-size mainstream crossover segment were flat for 492,637 deliveries during Q1 2024, meaning Ford Edge sales drastically outperformed the segment average.

The Ford Authority Take

Ford Edge sales have maintained a positive trend for the past year, placing third this time around, while its bigger sibling, the Ford Explorer, moved into the top spot. Consequently, The Blue Oval took two of the top three spots in a competitive field of 23 entries.

This is in spite of the Edge having been discontinued after the 2024 model year, with production ending in late April at the Oakville Assembly plant in Canada. This is due to a deal with Unifor that put forth a timeline for EV retooling at the plant, meaning that continuing Edge production wasn’t possible going forward.

However, as we’ve previously reported, the Edge will likely be replaced with an EV in the future, although the timetable for such a change has not yet been revealed.

About Ford Edge

As a reminder, the 2024 Ford Edge was completely unchanged for its final year as it gets sent out to pasture, though the future of the nameplate remains unknown.

Nevertheless, accolades continue to roll in. The Ford Edge is among the best midsize SUVs and five-year-old used cars for the money while being among the best American vehicles for 2024 and most reliable and fuel-efficient SUVs.

  • All percent change figures compared to Ford Edge sales in Q1 2023, unless noted otherwise
  • In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023

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Comments

  1. Tom

    I would really like to know what Ford leadership is thinking about discontinuing Edge now. It was so short-sighted.

    Reply
    1. Nico

      Agreed! Instead of cancelling it, they should be adding a hybrid and a plug-in hybrid!

      Reply
      1. FordOwner1

        Extending the Edge to 2027 or 2028 including a hybrid option makes sense! Why close the Edge plant for two years when it is producing a popular model that fits consumer demand? The rush to EVs was a huge mistake.

        Reply
    2. TLE

      Agree! They should work on updating it and keep making it as they did with the Lincoln Nautilus. Unifor could tell them to move the Nautilus production to Oakville from China and update the ICE Edge or we strike every plant!

      Reply
    3. Michael G

      Ford is consistently shortsighted. They discontinued the Fusion which was one of the best mid sized sedans. All they needed was a little updating of the electronics. I will never buy an SUV or EV. Bye Ford.

      Reply
  2. Tigger

    Wonderful time to be dropping their hottest seller. What great leadership Ford has!

    Reply
  3. Don A

    This company is run by idiots! Recalls galore and dropping one of their best selling vehicles to build a now delayed electric vehicle! Wake up Ford Family, and get some real leadership!

    I currently own and have owned only Fords, and I have been fortunate to not have any serious problems, but I am not happy with where this company appears to be heading…

    Reply
  4. FORDMOCO@1

    Very dumb decision, they should have made them hybrids with a redesign. Of course they do it in China.

    Reply
  5. JasonD

    Probably discontinued the Edge so those dollars can be filtered toward more special edition Mustangs we don’t want or need.

    Reply
  6. John

    I bought a 2024 Edge ST line last August to replace my 2005 Ford 500 (excellent car BTW) and have not been disappointed. To the workers at Ford Oakville I hope Ford looks after you guys, it has to be very concerning times for you right now with the EV market as it is. Would have been wise if Ford continued the Edge production longer or moved the upgraded model with a hybrid option to Oakville.

    Reply
  7. Lee Gilbert

    Seems like Farley is really out of step with the market. Listens too much to the government, expecting people will have to buy EVs instead of reading the consumer market. Time for a change before he buries the company. Lack of quality and reliability in addition to wrong products.

    Reply
  8. carl

    My wife traded a 2018 Edge Titanium for a 2024 Edge ST a few months ago. It was on order since Sep. 4, 2023 and the dealer finally found one at another dealer for us. We bought it because we loved the Edge and wanted a new one before they discontinued the Edge. The ST is FUN!

    Reply
  9. C DelCamp

    I own an edge ST. I love this vehicle! What a disappointment to find out it will go total EV. There is not enough setup or planning for all of these EV models yet. Just as I found my new favorite Ford I guess I will be shopping at the competition for my next vehicle. Yay Ford, way to loose another happy customer with- there is no other way to word this but a dumb ass mistake! Bye- bye.

    Reply
  10. Charles

    I don’t know how. We wanted to take advantage of the 0% offer from Ford, but the local dealerships here in Honolulu were giving us $13-15k under retail on our trade and marking up standard Edge SELs $10k….

    Reply

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