As demand for all-electric vehicles tapered off toward the end of 2023, many automakers – including Ford – have since altered their strategy in that particular segment. FoMoCo is now laser-focused on pricing, and is working on a new EV via a skunkworks team that will reportedly launch in 2026 with a $25k price tag. Meanwhile, rumors that the automaker would also delay its planned three-row Ford Explorer EV and the next-generation Ford F-150 EV have swirled for weeks now amid this shift in strategy. Now, The Blue Oval has made those delays official.
Ford has indeed announced that both the next-generation Ford F-150 EV and all-new Ford Explorer EV models have been pushed back, a move that it says is intended to focus on what customers want right now. “As the No. 2 EV brand in the U.S. for the past two years, we are committed to scaling a profitable EV business, using capital wisely and bringing to market the right gas, hybrid, and fully electric vehicles at the right time,” said Jim Farley, Ford president and CEO. “Our breakthrough, next-generation EVs will be new from the ground up and fully software enabled, with ever-improving digital experiences and a multitude of potential services.”
As Ford Authority previously reported, Ford Edge production at the Oakville Assembly plant is set to end later this month, after which that facility will still be retooled for production of the Ford Explorer EV and Lincoln Aviator EV starting in Q2. However, production of those models now won’t begin until 2027 – rather than 2025 as originally planned. Meanwhile, the automaker noted that it will work with Unifor workers at the Oakville plant to mitigate the impact of this delay.
Meanwhile, at BlueOval City, Ford won’t begin production of the next-generation Ford F-150 EV at its Tennessee Electric Vehicle Center until 2026, rather than 2025, as originally planned. In the meantime, FoMoCo plans to focus on ramping up hybrid production to meet growing customer demand, as sales of those models grew by 42 percent last year alone.
We’ll have more on the Ford Explorer and next-generation F-150 EV soon, so be sure to subscribe to Ford Authority for more Ford F-Series news, Ford F-150 news, Ford Explorer news and continuous Ford news coverage.
Comments
Headline story shows an ICE Explorer. Also, Ford just launched an EV Explorer in Europe.
I think Barra and Farley are Tweedle Dee and Tweedle Dumb. How they keep their jobs is beyond me.
Maybe it’s Reuss and Field, or their Boards. How could they hinge the companies on BEV products that so many will see as less useful toys?
Reminds me of Linus and the Great Pumpkin cartoon. The EV markets going to take off! Just wait (and wait, and wait and wait…..) . Meanwhile plants sit ide, billions are wasted, and the lineup for vehicles is threadbare.
Ford, you have lost a customer by getting rid of the Edge. Have owned Fords since 1967. Now drive my second Edge with 160,000 miles of great service. This will be my final Ford vehicle.🥲
there never was a “demand”…. it was a market artificially created and propped up by tax payer dollars..
You are correct, consumers will purchase EV’s as they become more affordable with acceptable range. Stick with Hybrids and let’s look at F’s bottom line in 2026.