Ford Authority

Ford F-150 Hybrid Among Slowest Selling New Cars

Since its debut for the 2021 model year, the Ford F-150 Hybrid – powered by the twin-turbocharged 3.5L V6 PowerBoost – has been a popular addition to the lineup, and one factor in the motivation behind the automaker’s desire to expand its hybrid offerings, in general. However, with the refreshed 2024 model hitting dealer lots as we speak, 2023 model year inventory remains a bit high, which recently prompted The Blue Oval to introduce some additional incentives for its popular pickup. As such, the Ford F-150 Hybrid recently ranked among the top new vehicles selling for less than MSRP, and it was also one of the slowest-selling models in the month of March, according to new data from iSeeCars.

The Ford F-150 Hybrid  ranked as the 16th slowest-selling new vehicle on the market last month after spending 91.6 days on dealer lots on average, a figure that lags a bit behind the overall average of 54 days, which is 21.6 percent higher than March 2023. It wasn’t the only Blue Oval model to make the cut either, as it was joined on the slowest-selling new vehicles list by the Lincoln Nautilus, Lincoln Navigator SUV, and Ford Mustang Mach-E EV crossover, while the Lincoln Corsair also ranked among the slowest-selling used models in March as well.

“Between the gradual drop in new car pricing and consistent slow-down in their sales pace, it’s like watching a giant machine slowly wind down,” said said Karl Brauer, iSeeCars Executive Analyst. “New cars are still more expensive than before Covid, and they’re still selling at a reasonable rate, but the pendulum has clearly swung the other direction. Many of the slowest-selling models have been available for years in their current form and are due for a redesign. We also see a high number of electric models like the Mercedes-Benz EQS and Ford Mustang Mach-E, which are still relatively new to the market but are not generating the same demand they did when introduced.”

We’ll have more on the Ford F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. anonymous guest

    How has reliability and repair downtime been on these?

  2. whypac

    Reliability has not been good. And being overpriced doesn’t help either, especially when combined with higher interest rates.

  3. Don Peterson

    My 2024 King Ranch is one week old for me and has 350 miles on it. I’m getting 21 to 24 mpg on short drives in town. I’m really happy with it and the rapid red color is awesome. Happy with my order so far!

  4. Norm Twork

    I leased a 2021 F-150 Powerboost Platinum. Put 37000 miles on it with no issues. Great fuel economy especially in the city. Also the 7.2 Kw generator was very useful. Great truck! Just leased my 2024 Platinum w Powerboost as a no cost option.

  5. Jr

    Love my ’23 PB. Zero issues and a really great build. Ford had some nice incentives on the pb on last summer and although I was hesitant to get a hybrid I’m glad I did and have no regrets.

  6. M Dusel

    Bought a 2021 f150 with powerboost hoping for mileage, but never got it consistently. Winter in PA saw drop in mpg to 15! Traded it in May 2023 for a regular gas model getting the same or better. What a disappointment!


Leave a comment