Ford Authority

Ford F-150 Lightning Sales Jump 80 Percent During Q1 2024

Ford F-150 Lightning sales increased in the United States during the first quarter of 2024, and recorded one delivery in Colombia.

Ford F-150 Lightning Sales - Q1 2024 - United States

In the United States, Ford F-150 Lightning deliveries totaled 7,743 units in Q1 2024, an increase of about 80 percent compared to 4,291 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
F-150 LIGHTNING +80.45% 7,743 4,291

Ford F-150 Lightning Sales - Q1 2024 - Colombia

In Colombia, Ford F-150 Lightning deliveries totaled 1 units in Q1 2024.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
F-150 LIGHTNING * 1 *

The Ford F150 Lightning continues to dominate its small but growing segment. Shown here is the XLT trim.

Competitive Sales Comparison (USA)

Sales of the Ford F-150 Lightning (see running Ford F-150 Lightning sales) jumped 80 percent during Q1 2024, moving 7,743 units to remain at the top among now five entries in the small but slowly growing full-size mainstream electric pickup truck segment when ranked by sales volume.

The Rivian R1T followed in second with a 30 percent drop to 2,400 units, while the GMC Hummer EV Pickup (see running GMC Hummer EV Pickup sales) moved 1,668 units and the Chevy Silverado EV (see running Chevy Silverado EV sales) posted 1,061 deliveries in only its third quarter on sale. The most recent newcomer to the list is the Tesla Cybertruck, which recorded 500 deliveries.

Sales Numbers - Full-Size Mainstream Electric Pickup Trucks - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD F-150 LIGHTNING +80.45% 7,743 4,291 58% 55%
RIVIAN R1T -30.43% 2,400 3,450 18% 45%
GMC HUMMER EV PICKUP +82,885.07% 1,668 2 12% 0%
TESLA CYBERTRUCK * 500 * 4% 0%
TOTAL +72.70% 13,372 7,743

In terms of segment share, the Ford F-150 Lightning earned a 58 percent share, accounting for nearly three-fifths of all sales. The R1T followed with a 18 percent segment share, the Hummer EV Pickup with a 12 percent share, and the Silverado EV with an eight percent share. The Cybertruck posted a four percent share.

FoMoCo currently has three EVs on sale, with the F-150 Lightning joined by the Ford Mustang Mach-E crossover and Ford E-Transit cargo van, combining for 20,223 deliveries. The Mustang Mach-E outsold the F-150 Lightning with 9,589 deliveries, while the E-Transit moved 2,891 units.

Sales Numbers - Ford EVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD MUSTANG MACH-E +77.34% 9,589 5,407 47% 50%
FORD F-150 LIGHTNING +80.45% 7,743 4,291 38% 39%
FORD E-TRANSIT +147.52% 2,891 1,168 14% 11%
TOTAL +86.11% 20,223 10,866

GM’s two all-electric pickup trucks currently on sale, the Hummer EV Pickup and Silverado EV, posted cumulative sales of 2,729 deliveries to pull the automaker ahead of Rivian for second place overall.

Sales Numbers - GM Full-Size Mainstream Electric Pickup Trucks - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
GMC HUMMER EV PICKUP +82,885.07% 1,668 2 61% 100%
TOTAL +135,671.64% 2,729 2

Sales of the full-size mainstream electric pickup truck segment grew 73 percent to 13,372 units, meaning Ford F-150 Lightning sales slightly outperformed the segment average.

The Ford Authority Take

Ford F-150 Lightning sales started out the year maintaining a strong, positive upward trend from the previous quarter, in spite of waning interest in The Blue Oval’s first EV truck and as competitors begin continuing adding their own models to the small but growing full-size mainstream electric pickup truck segment.

Ford cut its workforce at the F-150 Lightning plant amid weak demand, as it scales back its planned production output of the EV pickup in 2024 at the Rogue Electric Vehicle Center.

About Ford F-150 Lightning

For 2024, the Ford F-150 Lightning drops two configurations. Yet, it adds a new Flash trim level, sitting above the XLT trim, as an option that bundles tech upgrades and the extended range battery at a more reasonable price. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap.

The 2024 Ford F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

Ford F-150 Lightning Switchgear high-performance off-roading EV demonstrator

At the beginning of the year, the Ford F-150 Lightning Switchgear debuted as new demonstrator, a performance off-roading EV pickup that channels the spirit of the Raptor that is another collaboration between RTR and Ford Performance.

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  1. Ford Owner

    When will Ford reveal the fourth electric vehicle?

  2. Mf

    Ford could make some sales if they didn’t force that horrific vertical screen on the nicer trims..if you could get the portrait screen in the platinum or lariat, I’d have strongly considered one.

  3. JuanDagis

    They are discounted 80% of course they are going to sell.

    1. geowar

      ” discounted 80%”. Yea right. They’re being bought because EVs are the future. Get use to it. Stop living in denial.

      1. Tigger

        Yes, 7700 sales is really setting the world on fire 🙄

    2. Mf

      They’re not discounted 80%, but they’re seeing some decent discounts. They’re discounted to parity or slightly under gas f150 pricing.

      You can get a lightning platinum cheaper than a gas platinum. A loaded lariat light ing is cheaper than a gas one as well.

      I’m not sure about pro and XLT, but for people who don’t need a lot of truck, giving them an electric for less than a gas truck can be a selling point.


    Well one thing is obvious. Ford deserves credit to find a way to sell it’s product despite economic or political changes in the market place.

  5. Matt holzmueller

    I know why they have a bump in sales. I bought a extended range xlt for 20k off sticker last month! 57k OTD.


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