Ford Maverick sales increased in the United States, Mexico, Brazil, and Argentina during the first quarter of 2024, plus 162 deliveries in Chile.
Ford Maverick Sales - Q1 2024 - United States
In the United States, Ford Maverick deliveries totaled 39,061 units in Q1 2024, an increase of about 82 percent compared to 21,478 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MAVERICK | +81.87% | 39,061 | 21,478 |
Ford Maverick Sales - Q1 2024 - Canada
In Canada, Ford Maverick deliveries totaled 1,492 units in Q1 2024, an increase of about 5 percent compared to 1,415 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MAVERICK | +5.44% | 1,492 | 1,415 |
Ford Maverick Sales - Q1 2024 - Mexico
In Mexico, Ford Maverick deliveries totaled 846 units in Q1 2024, an increase of about 57 percent compared to 538 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MAVERICK | +57.25% | 846 | 538 |
Ford Maverick Sales - Q1 2024 - Brazil
In Brazil, Ford Maverick deliveries totaled 625 units in Q1 2024, an increase of about 122 percent compared to 282 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MAVERICK | +121.63% | 625 | 282 |
Ford Maverick Sales - Q1 2024 - Argentina
In Argentina, Ford Maverick deliveries totaled 474 units in Q1 2024, a decrease of about 56 percent compared to 1,071 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MAVERICK | -55.74% | 474 | 1,071 |
Ford Maverick Sales - Q1 2024 - Chile
In Chile, Ford Maverick deliveries totaled 216 units in Q1 2024.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MAVERICK | * | 216 | * |
Competitive Sales Comparison (USA)
Ford Maverick sales (see running Ford Maverick sales) jumped 82 percent to 39,061 units during Q1 2024, outselling its lone competitor in the space, the Hyundai Santa Cruz, over four and a half to one, which finished a far distant second with 8,417 deliveries as sales dipped 10 percent year-over-year.
Sales Numbers - Compact Pickups - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE |
|---|---|---|---|---|
| FORD MAVERICK | +81.87% | 39,061 | 21,478 | 82% |
| HYUNDAI SANTA CRUZ | -9.56% | 8,417 | 9,307 | 18% |
| TOTAL | +54.22% | 47,478 | 30,785 |
From a segment share standpoint, Ford Maverick sales once again dominated with an 82 percent segment share to the Santa Cruz’s 18 percent.
Overall, the compact pickup segment increased 54 percent to 47,478 units during Q1 2024, meaning Ford Maverick sales significantly outperformed the segment average.
For the sake of context, below, we’ve provided sales data for midsize pickup trucks, which includes the Ford Ranger (see running Ford Ranger sales). While these pickups technically slot in at one segment above the Maverick, there is often cross-shopping between the two spaces. The Maverick outsold its bigger sibling, the Ranger, by more than 20-to-1, which moved just 1,918 units as sales of the midsizer struggle from a generational changeover to the all-new 2024 Ford Ranger.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | -59.77% | 21,558 | 53,583 | 28% | 47% |
| CHEVROLET COLORADO | +12.57% | 14,922 | 13,256 | 19% | 12% |
| NISSAN FRONTIER | +16.65% | 19,744 | 16,926 | 26% | 15% |
| JEEP GLADIATOR | -4.32% | 12,989 | 13,575 | 17% | 12% |
| GMC CANYON | +9.33% | 5,484 | 5,016 | 7% | 4% |
| FORD RANGER | -83.32% | 1,918 | 11,500 | 3% | 10% |
| TOTAL | -32.71% | 76,615 | 113,856 |
The midsize mainstream pickup segment contracted 32 percent during Q1 2024, with 76,615 deliveries.
The Ford Authority Take
Ford Maverick sales during the first quarter of 2024 again reflected the compact pickup’s popularity, and increased thanks to a production boost at the Hermosillo Assembly plant to start out the year, though production decreased in February and March.
Nearly 20K Ford Maverick pickups were in play, with these units either in transit to dealers or on lots at the end of February, while a healthy 123,786 units rolled off the line during the 2023 calendar year.
Praise for Ford’s little pickup marvel continues to pour in, with continuing robust sales expected to follow.
About Ford Maverick
This past December, the 2024 Ford Maverick was the Kelley Blue Book Best Buy award winner, while the Ford Maverick Hybrid won the Vincentric 2024 Best CPO (Certified Pre-Owned) Value in America Award. Furthermore, the Maverick Hybrid Is Consumer Reports’ most satisfying pickup of 2024.
It shouldn’t come as a surprise then that the Ford Maverick was the best-selling hybrid pickup in 2023 and was among top 10 fastest selling new cars according to iSeeCars.
Furthermore, the Ford Maverick 2.0L, in particular, is among the most reliable new cars under $30K.
Recently, the Ford Maverick won the 2023 midsize pickup segment in the 2023 Automotive Loyalty Award from S&P Global Mobility, was sixth in the “greener” category of American Council for an Energy-Efficient Economy’s (ACEEE) 2024 GreenerCars list.
Additionally, the Ford Maverick is among the top Best Resale Value Award winners for 2024 as listed by Kelley Blue Book, which the small truck also received for 2022 and 2023, and won the Best Resale Value Award for 2024 in the compact pickup segment.
Consumers have been in agreement from day one, with the Maverick’s instant popularity continuing to challenge Ford to keep up with demand, and causing the pickup to sell for over MSRP, including the 2024 model, making the Ford Maverick among the top 20 vehicles priced over MSRP.
Looking ahead, a refreshed 2025 Ford Maverick is forthcoming, along with more variants on the way., including a street performance-focused version in the works that will feature new wheels. Check out photos of the 2025 Maverick touchscreen recently spotted completely uncovered.
Refreshed 2025 Ford Maverick Refresh prototype showing interior and exterior
- All percent change figures compared to Ford Maverick sales for Q1 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
- Ford Motor Company Q1 2024 sales reports:
- Ford Motor Company sales Q1 2024 U.S.A
- Ford sales Q1 2024 U.S.A. (Ford brand)
- Lincoln sales Q1 2024 U.S.A.
- Ford Motor Company sales January 2024 U.S.A.
- Ford Motor Company sales February 2024 U.S.A.
- Ford Motor Company sales March 2024 U.S.A.
- Ford China sales Q1 2024
- Ford Motor Company Canada sales Q1 2024
- Ford Canada sales Q1 2024
- Lincoln Canada sales Q1 2024
- Ford Motor Company Argentina sales Q1 2024
- Ford Motor Company Colombia sales Q1 2024
- Ford Colombia sales January 2024 (Ford brand)
- Ford Colombia sales February 2024 (Ford brand)
- Ford Colombia sales March 2024 (Ford brand)
- Ford Motor Company Brazil sales Q1 2024
- Ford Motor Company Mexico sales Q1 2024
- Ford Motor Company sales Q1 2024 U.S.A
Comments
I don’t really see anything too positive in that article. Maverick is doing predictively well but the ranger is doing absolutely garbage at a measly 3%. Look at Toyota at 28%, GM at 26% and Nissan at 26%. What is going on? Maverick simply can’t be cannibalizing that much sales from ranger.
Ranger is in the process of a factory retool so that are not many rangers available on lots, same for the Tacoma
Just pickup a new 2024 black Ford Maverick on April tenth from Koerner Ford dealer here in Syracuse, NY!! Great truck with XLT Tremor AWD 2.0L Ecoboost engine. Happy with purchase, GO Ford Tough.