Ford Motor Company sales increased seven percent to 508,083 units during first quarter of 2024 in the United States. Sales increased at both Ford and Lincoln.
“With the new F-150 and all-new Ranger sales beginning in March along with the strong performance of our all-new Lincoln Nautilus and Nautilus Hybrid, we’re in a strong position to capitalize and grow as we move through 2024,” said President of Ford Blue, Andrew Frick. “And that’s before customers experience services like Pickup & Delivery and Mobile Service – now totaling 250,000 U.S. experiences a month – and technologies like BlueCruise,” he added.
FoMoCo Sales Notes – U.S. Q1 2024
- Total Ford Motor Company sales during first quarter of 2024 increased 6.8 percent to 508,083 units
- Truck sales decreased 0.6 percent to 252,485 units
- SUV sales increased 16.8 percent to 241,891 units
- Car sales decreased 7.0 percent to 13,707 units
- Electric vehicle sales totaled 20,223 units, up 86.1 percent year to year
- Hybrid vehicle sales totaled 38,421 units, up 42.0 percent year to year
- Internal combustion vehicles sales totaled 449,439 units, up 2.6 percent year to year
- Ford is America’s No. 1 truck seller, backed by record quarter for Ford Maverick and Maverick Hybrid
- Strong start for Ford Electric Vehicle sales
- Across Ford electric vehicles, sales started the year strong, up 86 percent
- Ford sold 20,223 EVs in Q1, making Ford America’s second best-selling EV brand behind Tesla for the quarter
- Ford Transit – America’s best-selling van – is off to a record start in the Q1
Brand & Model Sales
Ford sales increased 5.7 percent to 483,189 units:
- Ford Bronco sales decreased 25.79 percent to 24,066 units
- Ford Bronco Sport sales increased 5.67 percent to 31,565 units
- Ford E-Series sales decreased 3.2 percent to 10,440 units
- Ford E-Transit sales increased 147.52 percent to 2,891 units
- Ford Edge sales increased 73.34 percent to 35,157 units
- Ford Escape sales increased 73.03 percent to 36,595 units
- Ford Expedition sales increased 11.37 percent to 21,560 units
- Ford Explorer sales increased 0.7 percent to 58,465 units
- Ford F-150 Lightning sales increased 80.45 percent to 7,743 units
- Ford F-Series sales decreased 12.58 percent to 145,200 units
- Ford Heavy Trucks sales decreased 19.21 percent to 3,268 units
- Ford Maverick sales increased 81.87 percent to 39,061 units
- Ford Mustang sales decreased 6.82 percent to 13,707 units
- Ford Mustang Mach-E sales increased 77.34 percent to 9,589 units
- Ford Ranger sales decreased 83.32 percent to 1,918 units
- Ford Transit sales increased 19.94 percent to 36,999 units
- Ford Transit Connect sales increased 29.87 percent to 4,965 units
Lincoln sales increased 31.5 percent to 24,894 units:
- Lincoln Aviator sales increased 19.37 percent to 6,250 units
- Lincoln Corsair sales increased 56.25 percent to 6,286 units
- Lincoln Nautilus sales increased 67.68 percent to 9,231 units
- Lincoln Navigator sales decreased 25.01 percent to 3,127 units
Sales Results - Q1 2024 - USA - Ford
MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
---|---|---|---|
BRONCO | -25.79% | 24,066 | 32,430 |
BRONCO SPORT | +5.67% | 31,565 | 29,871 |
E-SERIES | -3.20% | 10,440 | 10,785 |
E-TRANSIT | +147.52% | 2,891 | 1,168 |
EDGE | +73.34% | 35,157 | 20,282 |
ESCAPE | +73.03% | 36,595 | 21,149 |
EXPEDITION | +11.37% | 21,560 | 19,359 |
EXPLORER | +0.70% | 58,465 | 58,061 |
F-150 LIGHTNING | +80.45% | 7,743 | 4,291 |
F-SERIES | -12.58% | 145,200 | 166,086 |
HEAVY TRUCKS | -19.21% | 3,268 | 4,045 |
MAVERICK | +81.87% | 39,061 | 21,478 |
MUSTANG | -6.82% | 13,707 | 14,711 |
MUSTANG MACH-E | +77.34% | 9,589 | 5,407 |
RANGER | -83.32% | 1,918 | 11,500 |
TRANSIT | +19.94% | 36,999 | 30,847 |
TRANSIT CONNECT | +29.87% | 4,965 | 3,823 |
FORD TOTAL | +5.74% | 483,189 | 456,972 |
Sales Results - Q1 2024 - USA - Lincoln
MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
---|---|---|---|
AVIATOR | +19.37% | 6,250 | 5,236 |
CORSAIR | +56.25% | 6,286 | 4,023 |
NAUTILUS | +67.68% | 9,231 | 5,505 |
NAVIGATOR | -25.01% | 3,127 | 4,170 |
LINCOLN TOTAL | +31.48% | 24,894 | 18,934 |
Sales Results - Q1 2024 - USA - FMC Totals
BRAND | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
---|---|---|---|
FORD TOTAL | +5.74% | 483,189 | 456,972 |
LINCOLN TOTAL | +31.48% | 24,894 | 18,934 |
FMC USA TOTAL | +6.76% | 508,083 | 475,906 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for Q1 2023, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q1 2024 sales reports:
- Ford Motor Company sales Q1 2024 U.S.A
- Ford sales Q1 2024 U.S.A. (Ford brand) (this page)
- Lincoln sales Q1 2024 U.S.A.
- Ford Motor Company sales January 2024 U.S.A.
- Ford Motor Company sales February 2024 U.S.A.
- Ford Motor Company sales March 2024 U.S.A.
- Ford China sales Q1 2024
- Ford Motor Company Canada sales Q1 2024
- Ford Canada sales Q1 2024
- Lincoln Canada sales Q1 2024
- Ford Motor Company Argentina sales Q1 2024
- Ford Motor Company Colombia sales Q1 2024
- Ford Colombia sales January 2024 (Ford brand)
- Ford Colombia sales February 2024 (Ford brand)
- Ford Colombia sales March 2024 (Ford brand)
- Ford Motor Company Brazil sales Q1 2024
- Ford Motor Company Mexico sales Q1 2024
- Ford Motor Company sales Q1 2024 U.S.A
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