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U.S. Ford Motor Company Sales Up Seven Percent In Q1 2024

Ford Motor Company sales increased seven percent to 508,083 units during first quarter of 2024 in the United States. Sales increased at both Ford and Lincoln.

“With the new F-150 and all-new Ranger sales beginning in March along with the strong performance of our all-new Lincoln Nautilus and Nautilus Hybrid, we’re in a strong position to capitalize and grow as we move through 2024,” said President of Ford Blue, Andrew Frick. “And that’s before customers experience services like Pickup & Delivery and Mobile Service – now totaling 250,000 U.S. experiences a month – and technologies like BlueCruise,” he added.

FoMoCo Sales Notes – U.S. Q1 2024

  • Total Ford Motor Company sales during first quarter of 2024 increased 6.8 percent to 508,083 units
    • Truck sales decreased 0.6 percent to 252,485 units
    • SUV sales increased 16.8 percent to 241,891 units
    • Car sales decreased 7.0 percent to 13,707 units
    • Electric vehicle sales totaled 20,223 units, up 86.1 percent year to year
    • Hybrid vehicle sales totaled 38,421 units, up 42.0 percent year to year
    • Internal combustion vehicles sales totaled 449,439 units, up 2.6 percent year to year
  • Ford is America’s No. 1 truck seller, backed by record quarter for Ford Maverick and Maverick Hybrid
  • Strong start for Ford Electric Vehicle sales
    • Across Ford electric vehicles, sales started the year strong, up 86 percent
    • Ford sold 20,223 EVs in Q1, making Ford America’s second best-selling EV brand behind Tesla for the quarter
  • Ford Transit – America’s best-selling van – is off to a record start in the Q1

Brand & Model Sales

Ford sales increased 5.7 percent to 483,189 units:

Lincoln sales increased 31.5 percent to 24,894 units:

Sales Results - Q1 2024 - USA - Ford

MODELQ1 2024 / Q1 2023Q1 2024Q1 2023
BRONCO-25.79% 24,06632,430
BRONCO SPORT+5.67% 31,56529,871
E-SERIES-3.20% 10,44010,785
E-TRANSIT+147.52% 2,8911,168
EDGE+73.34% 35,15720,282
ESCAPE+73.03% 36,59521,149
EXPEDITION+11.37% 21,56019,359
EXPLORER+0.70% 58,46558,061
F-150 LIGHTNING+80.45% 7,7434,291
F-SERIES-12.58% 145,200166,086
HEAVY TRUCKS-19.21% 3,2684,045
MAVERICK+81.87% 39,06121,478
MUSTANG-6.82% 13,70714,711
MUSTANG MACH-E+77.34% 9,5895,407
RANGER-83.32% 1,91811,500
TRANSIT+19.94% 36,99930,847
TRANSIT CONNECT+29.87% 4,9653,823
FORD TOTAL+5.74% 483,189456,972

Sales Results - Q1 2024 - USA - Lincoln

MODELQ1 2024 / Q1 2023Q1 2024Q1 2023
AVIATOR+19.37% 6,2505,236
CORSAIR+56.25% 6,2864,023
NAUTILUS+67.68% 9,2315,505
NAVIGATOR-25.01% 3,1274,170
LINCOLN TOTAL+31.48% 24,89418,934

Sales Results - Q1 2024 - USA - FMC Totals

BRANDQ1 2024 / Q1 2023Q1 2024Q1 2023
FORD TOTAL+5.74% 483,189456,972
LINCOLN TOTAL+31.48% 24,89418,934
FMC USA TOTAL+6.76% 508,083475,906

About The Numbers

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