Ford Motor Company sales increased five percent to 181,274 units during March 2024 in the United States. Sales increased at both Ford and Lincoln.
“The new F-150 will be a big play for us across gas, hybrid and electric vehicle segments of our business,” said President of Ford Blue, Andrew Frick. “With the new F-150 and all-new Ranger sales beginning in March along with the strong performance of our all-new Lincoln Nautilus and Nautilus Hybrid, we’re in a strong position to capitalize and grow as we move through 2024. From gas engines to hybrids to electric vehicles, we offer our customers more choices,” he added.
FoMoCo Sales Notes – U.S. March 2024
- Total Ford Motor Company sales during March 2024 increased 5.43 percent to 181,274 units
- Electric vehicle sales totaled 9,181 units
- Hybrid sales totaled 15,219 units
- Internal combustion vehicle sales totaled 156,874 units
- Truck sales totaled 86,584 units
- SUV sales totaled 88,869 units
- Car sales totaled 5,821 units
Brand & Model Sales
Ford sales increased 4.17 percent to 171,864 units:
- Ford Bronco sales decreased 16.69 percent to 8,453 units
- Ford Bronco Sport sales decreased 4.23 percent to 11,037 units
- Ford E-Series sales decreased 13.7 percent to 3,817 units
- Ford E-Transit sales increased 123.59 percent to 910 units
- Ford Edge sales increased 63.55 percent to 14,392 units
- Ford Escape sales increased 82.87 percent to 12,479 units
- Ford Expedition sales increased 14.01 percent to 7,715 units
- Ford Explorer sales decreased 13.97 percent to 20,019 units
- Ford F-150 Lightning sales increased 320.69 percent to 2,907 units
- Ford F-Series sales decreased 17.06 percent to 49,505 units
- Ford Heavy Trucks sales decreased 8.24 percent to 1,404 units
- Ford Maverick sales increased 76.71 percent to 13,356 units
- Ford Mustang sales increased 1.27 percent to 5,821 units
- Ford Mustang Mach-E sales increased 437.47 percent to 5,364 units
- Ford Ranger sales decreased 65.4 percent to 1,615 units
- Ford Transit sales increased 10.79 percent to 11,379 units
- Ford Transit Connect sales increased 41.03 percent to 1,691 units
Lincoln sales increased 35.07 percent to 9,410 units:
- Lincoln Aviator sales increased 10 percent to 2,465 units
- Lincoln Corsair sales increased 114.93 percent to 2,246 units
- Lincoln Nautilus sales increased 75.81 percent to 3,801 units
- Lincoln Navigator sales decreased 40.88 percent to 898 units
During the first three months of the 2024 calendar year, Ford Motor Company sales increased 6.8 percent to 508,083 units.
Sales Results - March 2024 - USA - Ford
| MODEL | MAR 2024 / MAR 2023 | MARCH 2024 | MARCH 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO | -16.69% | 8,453 | 10,147 | -25.79% | 24,066 | 32,430 |
| BRONCO SPORT | -4.23% | 11,037 | 11,525 | +5.67% | 31,565 | 29,871 |
| E-SERIES | -13.70% | 3,817 | 4,423 | -3.20% | 10,440 | 10,785 |
| E-TRANSIT | +123.59% | 910 | 407 | +147.52% | 2,891 | 1,168 |
| EDGE | +63.55% | 14,392 | 8,800 | +73.34% | 35,157 | 20,282 |
| ESCAPE | +82.87% | 12,479 | 6,824 | +73.03% | 36,595 | 21,149 |
| EXPEDITION | +14.01% | 7,715 | 6,767 | +11.37% | 21,560 | 19,359 |
| EXPLORER | -13.97% | 20,019 | 23,270 | +0.70% | 58,465 | 58,061 |
| F-150 LIGHTNING | +320.69% | 2,907 | 691 | +80.45% | 7,743 | 4,291 |
| F-SERIES | -17.06% | 49,505 | 59,690 | -12.58% | 145,200 | 166,086 |
| HEAVY TRUCKS | -8.24% | 1,404 | 1,530 | -19.21% | 3,268 | 4,045 |
| MAVERICK | +76.71% | 13,356 | 7,558 | +81.87% | 39,061 | 21,478 |
| MUSTANG | +1.27% | 5,821 | 5,748 | -6.82% | 13,707 | 14,711 |
| MUSTANG MACH-E | +437.47% | 5,364 | 998 | +77.34% | 9,589 | 5,407 |
| RANGER | -65.40% | 1,615 | 4,667 | -83.32% | 1,918 | 11,500 |
| TRANSIT | +10.79% | 11,379 | 10,271 | +19.94% | 36,999 | 30,847 |
| TRANSIT CONNECT | +41.03% | 1,691 | 1,199 | +29.87% | 4,965 | 3,823 |
| FORD TOTAL | +4.17% | 171,864 | 164,977 | +5.74% | 483,189 | 456,972 |
Sales Results - March 2024 - USA - Lincoln
| MODEL | MAR 2024 / MAR 2023 | MARCH 2024 | MARCH 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| AVIATOR | +10.00% | 2,465 | 2,241 | +19.37% | 6,250 | 5,236 |
| CORSAIR | +114.93% | 2,246 | 1,045 | +56.25% | 6,286 | 4,023 |
| NAUTILUS | +75.81% | 3,801 | 2,162 | +67.68% | 9,231 | 5,505 |
| NAVIGATOR | -40.88% | 898 | 1,519 | -25.01% | 3,127 | 4,170 |
| LINCOLN TOTAL | +35.07% | 9,410 | 6,967 | +31.48% | 24,894 | 18,934 |
Sales Results - March 2024 - USA - FMC Totals
| BRAND | MAR 2024 / MAR 2023 | MARCH 2024 | MARCH 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +4.17% | 171,864 | 164,977 | +5.74% | 483,189 | 456,972 |
| LINCOLN TOTAL | +35.07% | 9,410 | 6,967 | +31.48% | 24,894 | 18,934 |
| FMC USA TOTAL | +5.43% | 181,274 | 171,944 | +6.76% | 508,083 | 475,906 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for March 2023, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q1 2024 sales reports:
- Ford Motor Company sales Q1 2024 U.S.A
- Ford sales Q1 2024 U.S.A. (Ford brand)
- Lincoln sales Q1 2024 U.S.A.
- Ford Motor Company sales January 2024 U.S.A.
- Ford Motor Company sales February 2024 U.S.A.
- Ford Motor Company sales March 2024 U.S.A. (this page)
- Ford China sales Q1 2024
- Ford Motor Company Canada sales Q1 2024
- Ford Canada sales Q1 2024
- Lincoln Canada sales Q1 2024
- Ford Motor Company Argentina sales Q1 2024
- Ford Motor Company Colombia sales Q1 2024
- Ford Colombia sales January 2024 (Ford brand)
- Ford Colombia sales February 2024 (Ford brand)
- Ford Colombia sales March 2024 (Ford brand)
- Ford Motor Company Brazil sales Q1 2024
- Ford Motor Company Mexico sales Q1 2024
- Ford Motor Company sales Q1 2024 U.S.A
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