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U.S. Ford Motor Company Sales Up Five Percent In March 2024

Ford Motor Company sales increased five percent to 181,274 units during March 2024 in the United States. Sales increased at both Ford and Lincoln.

“The new F-150 will be a big play for us across gas, hybrid and electric vehicle segments of our business,” said President of Ford Blue, Andrew Frick. “With the new F-150 and all-new Ranger sales beginning in March along with the strong performance of our all-new Lincoln Nautilus and Nautilus Hybrid, we’re in a strong position to capitalize and grow as we move through 2024. From gas engines to hybrids to electric vehicles, we offer our customers more choices,” he added.

FoMoCo Sales Notes – U.S. March 2024

  • Total Ford Motor Company sales during March 2024 increased 5.43 percent to 181,274 units
    • Electric vehicle sales totaled 9,181 units
    • Hybrid sales totaled 15,219 units
    • Internal combustion vehicle sales totaled 156,874 units
    • Truck sales totaled 86,584 units
    • SUV sales totaled 88,869 units
    • Car sales totaled 5,821 units

Brand & Model Sales

Ford sales increased 4.17 percent to 171,864 units:

Lincoln sales increased 35.07 percent to 9,410 units:

During the first three months of the 2024 calendar year, Ford Motor Company sales increased 6.8 percent to 508,083 units.

Sales Results - March 2024 - USA - Ford

MODELMAR 2024 / MAR 2023MARCH 2024MARCH 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO-16.69% 8,45310,147-25.79%24,066 32,430
BRONCO SPORT-4.23% 11,03711,525+5.67%31,565 29,871
E-SERIES-13.70% 3,8174,423-3.20%10,440 10,785
E-TRANSIT+123.59% 910407+147.52%2,891 1,168
EDGE+63.55% 14,3928,800+73.34%35,157 20,282
ESCAPE+82.87% 12,4796,824+73.03%36,595 21,149
EXPEDITION+14.01% 7,7156,767+11.37%21,560 19,359
EXPLORER-13.97% 20,01923,270+0.70%58,465 58,061
F-150 LIGHTNING+320.69% 2,907691+80.45%7,743 4,291
F-SERIES-17.06% 49,50559,690-12.58%145,200 166,086
HEAVY TRUCKS-8.24% 1,4041,530-19.21%3,268 4,045
MAVERICK+76.71% 13,3567,558+81.87%39,061 21,478
MUSTANG+1.27% 5,8215,748-6.82%13,707 14,711
MUSTANG MACH-E+437.47% 5,364998+77.34%9,589 5,407
RANGER-65.40% 1,6154,667-83.32%1,918 11,500
TRANSIT+10.79% 11,37910,271+19.94%36,999 30,847
TRANSIT CONNECT+41.03% 1,6911,199+29.87%4,965 3,823
FORD TOTAL+4.17% 171,864164,977+5.74%483,189 456,972

Sales Results - March 2024 - USA - Lincoln

MODELMAR 2024 / MAR 2023MARCH 2024MARCH 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR+10.00% 2,4652,241+19.37%6,250 5,236
CORSAIR+114.93% 2,2461,045+56.25%6,286 4,023
NAUTILUS+75.81% 3,8012,162+67.68%9,231 5,505
NAVIGATOR-40.88% 8981,519-25.01%3,127 4,170
LINCOLN TOTAL+35.07% 9,4106,967+31.48%24,894 18,934

Sales Results - March 2024 - USA - FMC Totals

BRANDMAR 2024 / MAR 2023MARCH 2024MARCH 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL+4.17% 171,864164,977+5.74%483,189 456,972
LINCOLN TOTAL+35.07% 9,4106,967+31.48%24,894 18,934
FMC USA TOTAL+5.43% 181,274171,944+6.76%508,083 475,906

About The Numbers

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q1 2024 sales reports:
    • Ford Motor Company sales Q1 2024 U.S.A
      • Ford sales Q1 2024 U.S.A. (Ford brand)
      • Lincoln sales Q1 2024 U.S.A.
      • Ford Motor Company sales January 2024 U.S.A.
      • Ford Motor Company sales February 2024 U.S.A.
      • Ford Motor Company sales March 2024 U.S.A.
    • Ford China sales Q1 2024
    • Ford Motor Company Canada sales Q1 2024
      • Ford Canada sales Q1 2024
      • Lincoln Canada sales Q1 2024
    • Ford Motor Company Argentina sales Q1 2024
      • Ford Argentina sales January 2024 (Ford brand)
      • Ford Argentina sales February 2024 (Ford brand)
      • Ford Argentina sales March 2024 (Ford brand)
    • Ford Motor Company Colombia sales Q1 2024
      • Ford Colombia sales January 2024 (Ford brand)
      • Ford Colombia sales February 2024 (Ford brand)
      • Ford Colombia sales March 2024 (Ford brand)
    • Ford Motor Company Brazil sales Q1 2024
      • Ford Brazil sales January 2024 (Ford brand)
      • Ford Brazil sales February 2024 (Ford brand)
      • Ford Brazil sales March 2024 (Ford brand)
    • Ford Motor Company Mexico sales Q1 2024
      • Ford Motor Company Mexico sales January 2024
      • Ford Motor Company Mexico sales February 2024
      • Ford Motor Company Mexico sales March 2024

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