Ford Authority

Ford Mustang Mach-E Among Slowest Selling Cars Of March 2024

After getting off to a solid start, the Ford Mustang Mach-E has fallen victim to declining demand for EVs as of late, as well as a breaking point in terms of pricing. In fact, after The Blue Oval slashed 2023 Ford Mustang Mach-E prices months ago, sales of the EV crossover increased dramatically, essentially proving that consumers are still eager to bring one home – albeit only at the right price. Regardless, according to new data from iSeeCars, the Ford Mustang Mach-E was still one of the slowest selling new vehicles in March 2024, joining the Lincoln Navigator and Navigator L on that same list, as well as the Lincoln Nautilus.

The Ford Mustang Mach-E ranked as the ninth slowest-selling new vehicle in March, in fact, as the EV crossover spent 105.6 days on dealer lots over that time frame, on average. That ranks the Mach-E near the top of this particular list, as well as far above the overall market average of 54 days. Meanwhile, the new vehicle market, in general, has experienced a 21.6 percent slowdown in terms of time to turn, which hints at a broader trend across the entire industry.

“Between the gradual drop in new car pricing and consistent slow-down in their sales pace, it’s like watching a giant machine slowly wind down,” said Karl Brauer, iSeeCars Executive Analyst. “New cars are still more expensive than before Covid, and they’re still selling at a reasonable rate, but the pendulum has clearly swung the other direction.”

Ford Mustang Mach-E GT Performance Edition Argentina - Exterior 002 - Rear Three Quarters

“Many of the slowest-selling models have been available for years in their current form and are due for a redesign,” Brauer added. “We also see a high number of electric models like the Mercedes-Benz EQS and Ford Mustang Mach-E, which are still relatively new to the market but are not generating the same demand they did when introduced.”

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mark B

    I guess Ford has to determine if it’s because of the category, the model or both?

  2. Doug

    Is this article suggesting that while it is one of the fastest selling EVs in the US in March 2024 (when Mach-Es sales were up 438% from the prior year) it is still slow selling among *all* gasoline and electrified vehicles in the US? Must be what they mean.

  3. Shockandawe

    One reason is because it’s so damn ugly! The only reason some stupid people buy it is it’s called Mustang. That is precisely why Ford named it Mustang! Otherwise sales would be worse then they are now.

    1. Doug

      Well the Mustang Mach-E is not quite as ugly as maybe a third(?) of the Mustangs produced in the last 50 years, yikes, but they were just tiny ponies, AND it is more powerful and faster, Shelby-tier, than pretty much all gasoline cars out there today. So there’s that too.

  4. Christina

    I love my Mach-e. I got it last year. It turns head’s when I drive. It’s my first brand new car. I honestly wouldn’t want anything else. It’s sad to see they’re one of the slowest selling cars right now. I highly recommend buying one.

    1. Doug

      Don’t worry, the Mach-E was actually one of the very fastest selling EVs in the US in March 2024, up 438% from a year earlier (only Tesla was selling more cars). This article is based on something completely different.


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