Ford utility sales increased seven percent to 195,575 in the United States during the fourth quarter of 2023. Models include the Ford Escape, Ford Bronco Sport, Ford Edge, Ford Explorer, all-electric Mustang Mach-E, and discontinued Ford EcoSport unibody crossover, plus the Ford Bronco and Ford Expedition body-on-frame SUVs.
The Explorer outsold the rest of its corporate siblings with 48,667 sales, down five percent, followed by the Escape with 37,355 deliveries, up 33 percent, and Edge close behind moving 35,397 units, up a healthy 98 percent. The Bronco Sport was in the mix, too, with 31,101 deliveries, up 59 percent.
Sales Numbers - Ford Utility Vehicles - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | -5.37% | 48,667 | 51,430 | 25% | 28% | -10.05% | 186,799 | 207,673 |
| FORD ESCAPE | +33.13% | 37,355 | 28,059 | 19% | 15% | +2.62% | 140,968 | 137,370 |
| FORD EDGE | +98.39% | 35,397 | 17,842 | 18% | 10% | +24.14% | 106,098 | 85,465 |
| FORD BRONCO SPORT | +58.91% | 31,101 | 19,571 | 16% | 11% | +28.06% | 127,476 | 99,547 |
| FORD EXPEDITION | -16.82% | 16,969 | 20,400 | 9% | 11% | +18.37% | 73,396 | 62,007 |
| FORD BRONCO | -53.71% | 14,197 | 30,670 | 7% | 17% | -9.73% | 105,665 | 117,057 |
| FORD MUSTANG MACH-E | +4.57% | 11,889 | 11,369 | 6% | 6% | +3.33% | 40,771 | 39,458 |
| FORD ECOSPORT | -100.00% | 0 | 3,007 | 0% | 2% | -91.41% | 2,508 | 29,193 |
| TOTAL | +7.25% | 195,575 | 182,348 | +0.76% | 783,681 | 777,770 |
However, the two SUVs saw sales fall, with the Expedition full-sizer, which includes the extended-length Ford Expedition Max variant, slipping 17 percent to 16,969 units, while the midsize Bronco, which includes both the two-door and four-door variants, dropped 54 percent to 14,197 units.
The Mustang Mach-E posted a sales increase of five percent for 11,889 deliveries, and the discontinued Ford EcoSport recorded no sales during Q4 2023.
In terms of sales share, the Explorer earned a 25 percent share to account for a quarter of all Ford utility sales. The Escape posted a share of 19 percent, the Edge at 18 percent, and the Bronco Sport at 16 percent.
The Expedition earned a nine percent segment share, followed by the Bronco with a seven percent share, and the Mustang Mach-E with a six percent share.
The Ford Authority Take
Ford utility sales during Q4 2023 saw most of the unibody crossovers outpace the body-on-frame SUVs, with even the lone EV here accounting for a solid cut.
The full-size Explorer was the only crossover in the red this time around, but was still responsible for a quarter of all Ford utility deliveries.
Sales of the Edge in Q4 2023 posted the strongest gain, leaping 98 percent to 35,397 units.
Ironically, production of the Edge, is set to end in late April at the Oakville Assembly plant in Canada. However, as previously reported by Ford Authority, the Edge will likely be replaced with an EV in the future, although the timetable for such a change has not yet been revealed.
- All percent change figures compared to Ford utility sales for Q4 2022, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
No Comments yet