Ford Authority

Lincoln Navigator Among Slowest Selling Cars Of March 2024

New Lincoln inventory has remained far higher than industry averages for a long time now, a rather massive turnaround compared to the post-pandemic years, when new vehicles were tough to find in general. However, at least some of this buildup can also be attributed to slow sales as it relates to particular models – not just production ramp ups that occurred following easing supply constraints. That includes the Lincoln Navigator L, which was among the slowest-selling vehicles on the market in March 2024, as well as its regular length counterpart, the Lincoln Navigator, according to new data from iSeeCars.

While the Lincoln Navigator L ranked as the fifth slowest-selling new vehicle in March – spending 123.3 days on dealer lots, on average – the regular Lincoln Navigator was a little further down the list in 13th place after lingering on dealer lots for 97.4 days. Both figures are far higher than the overall average of 54 days, but the new vehicle market as a whole has experienced a 21.6 percent slowdown in terms of time to turn, which hints at a broader trend.

“Between the gradual drop in new car pricing and consistent slow-down in their sales pace, it’s like watching a giant machine slowly wind down,” said Karl Brauer, iSeeCars Executive Analyst. “New cars are still more expensive than before Covid, and they’re still selling at a reasonable rate, but the pendulum has clearly swung the other direction.”

“Many of the slowest-selling models have been available for years in their current form and are due for a redesign,” Brauer added. “We also see a high number of electric models like the Mercedes-Benz EQS and Ford Mustang Mach-E, which are still relatively new to the market but are not generating the same demand they did when introduced.”

We’ll have more sales data like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Navigator news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mario Denoto

    Well could it be the car has very poor tech, harsh ride, painful seats. I have told everyone I know of all the issues, Plus service will have the car for a week. Avoid this model.

    1. Cigna

      Stubborn will continue to sell this unreliable vehicle even if sales drop below 10,000/year.

  2. Lurch

    Cadillac still makes a few sedans. Lincoln doesn’t. Coincidence?

  3. Cigna

    This slow-selling vehicle will be unprofitable soon, Ford will fix that problem by raising prices during the MY, thus reducing sales even some.


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