Ford Authority

Lincoln Navigator L Among Slowest Selling Cars Of March 2024

New Lincoln inventory has remained far higher than industry averages for a long time now, a stark turnaround compared to the post-pandemic years, when new vehicles were tough to find in general. However, at least some of this buildup can also be attributed to slow sales as it relates to particular models – not just production ramp ups that occurred following easing supply constraints. That includes the Lincoln Navigator L, it seems, which was among the slowest-selling vehicles on the market in March 2024, according to new data from iSeeCars.

In this latest report, the Lincoln Navigator L ranked as the fifth slowest-selling new vehicle in March, in fact, as the elongated luxury SUV is spending 123.3 days on dealer lots, on average. It’s also one of the more expensive vehicles on this list with a price tag of $103,764, to boot. Only the Jeep Cherokee, Mercedes-Benz EQS Sedan, GMC Acadia, and Hyundai Santa Fe PHEV are spending more time on dealer lots than the Lincoln Navigator L, in fact. Regardless, the overall market has experienced a 21.6 percent slowdown in terms of time to turn, which hints at a broader trend.

“Between the gradual drop in new car pricing and consistent slow-down in their sales pace, it’s like watching a giant machine slowly wind down,” said Karl Brauer, iSeeCars Executive Analyst. “New cars are still more expensive than before Covid, and they’re still selling at a reasonable rate, but the pendulum has clearly swung the other direction.”

“Many of the slowest-selling models have been available for years in their current form and are due for a redesign,” Brauer added. “We also see a high number of electric models like the Mercedes-Benz EQS and Ford Mustang Mach-E, which are still relatively new to the market but are not generating the same demand they did when introduced.”

We’ll have more sales data like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Navigator news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mark B

    Can’t imagine why?

  2. Richard Jones

    Cut the price in half and I’m sure someone would buy it even with all the recalls!

  3. ken

    It’s Price Price Price,plus the fact that sticker has made in China.!!!!

  4. Cigna

    Looks like this unreliable vehicle will be unprofitable soon, however Ford will continue to sell it no matter how unprofitable it is, since Ford executives hate sedans.


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