Ford Authority

Military And College Discounts Extended To 2024 Ford Bronco

Amid slowing sales and building inventory, The Blue Oval has introduced a number of incentives for the Ford Bronco in recent weeks, including conquest deals for Subaru owners in Seattle and Jeep customers across the U.S., a dealer stair-step program, the first lease offer for the sixth-gen SUV, and a $1,000 rebate in select markets, all while making the Bronco eligible for X-Plan pricing, to boot. Now, the automaker has also extended its military and college discounts to include the 2024 Ford Bronco as well, according to a dealer bulletin recently seen by CarsDirect.

Ford Bronco Freedom of Choice Ad Campaign - Exterior 001 - Front

This means that the Ford Military Recognition Exclusive Cash Reward, as it’s officially known, provides 2024 Ford Bronco customers with a $500 discount off a new SUV in any trim and configuration, save for the Bronco Raptor. This particular deal didn’t previously apply to the Bronco at all, but now, military personnel can take advantage of it.

Those folks are joined by a discount for first responders as well, which provides them with $500 off the purchase or lease of a new Bronco. However, college students and recent graduates gets even more – $750 – when buying a new Bronco, or $500 off if they opt to lease instead. All of these offers took effect last week, and are slated to run through January 2nd, 2025.

Ford Bronco Wildtrak Argentina Cactus Gray - Exterior 002 - Rear Three Quarters

As Ford Authority recently reported, 2024 Ford Bronco prices have increased for most trims, which makes any kind of incentive that much more attractive. That includes the Black Diamond, Badlands, Wildtrak, Everglades, Heritage Edition, and Bronco Raptor, all of which are now $200 more expensive than before. It is worth noting that the entry-level Big Bend and Heritage Limited Edition did not receive any sort of change to their respective MSRPs as part of this latest round of increases, however.

We’ll have more incentives to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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