New Lincoln Inventory Level Drops Slightly In March 2024

New Lincoln inventory levels have remained far above the industry average for quite a while now, even though things did improve considerably in February. That month marked the first time in a while when new Lincoln inventory levels were sitting at less than double the industry-wide average, in fact, though there’s still much work to be done to drive those numbers down to acceptable levels, as both the Lincoln Navigator and Navigator L recently ranked among the slowest-selling new models on the market as well. However, according to new data from Cox Automotive, new Lincoln inventory levels did manage to improve slightly in March 2024.

At the end of February, Lincoln’s days’ supply of new vehicle inventory stood at 133, which was more than any other automotive brand except for Ram, Chrysler, Jeep, and Dodge, and it was far higher than the overall average of 76 days’ supply. At the conclusion of March, new Lincoln inventory levels declined ever so slightly to 130 days’ supply, which is an improvement, regardless.

This result ranks Lincoln behind Jaguar, Dodge, Ram, Alfa Romeo, and Fiat, but the luxury brand is still far above the national average of 72 days’ supply. That latter figure is seven days better than February, however, as the total U.S. supply of available unsold new vehicles opened April at 2.77 million units – 870,000 units or 46 percent more than one year ago, and slightly higher than March’s 2.74 million.

In terms of list pricing, the market averaged $47,240 at the end of March, which is a mere one percent or $177 higher than March 2023. Regardless, it’s clear that pricing remains a big issue with consumers, as vehicles with price tags of less than $40,000 have the lowest inventory levels, while those costing more are sitting well above the industry average.

We’ll have more on the state of new Lincoln inventory soon, so be sure and subscribe to Ford Authority for more Lincoln news, and non-stop Ford news coverage.