Ford Authority

2024 Ford F-150 Lightning Pro Not Listed On Official Site

Following a dip in demand, The Blue Oval announced that it would be scaling back its planned production of the 2024 Ford F-150 Lightning at the Rouge Electric Vehicle Center back in March, and that it was also cutting its expected EV battery orders from suppliers, to boot. However, with commercial customers continuing to show a strong interest in FoMoCo’s EVs, it was unclear if this would also be the case with the fleet-focused 2024 Ford F-150 Lightning Pro, which is curiously missing from the automaker’s official site.

2024 Ford F-150 Lightning Official Site

The 2024 Ford F-150 Lightning Pro is the only trim level currently missing from that site, as the XLT, Lariat, Flash, and Platinum are present and accounted for. This likely means that the Pro isn’t available for retail customers to purchase, and instead, is being reserved for fleet orders only, which was also the case in the 2023 model year. In fact, as Ford Authority previously reported, 2023 Ford F-150 Lightning Pro retail orders banks didn’t open up until early August last year – some time after the rest of the lineup.

As for the rest of the 2024 F-150 Lightning lineup, it began shipping to dealers in mid-April after a bit of a delay, which was related to an issue with the EV pickup’s headlights and an attempt to clear out leftover 2023 inventory.

Aside from introducing a variety of incentives aimed at doing precisely that, the Ford F-150 Lightning also received a fresh round of price cuts for the 2024 model year, too. While the Pro remains unchanged at $54,995 and the Platinum stands pat at $84,995, the XLT is $2,000 cheaper at $64,995, the Flash retails for $73,495 after a $5,500 cut, and the Lariat is $2,500 cheaper at $79,495.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, F-150 Lightning news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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