Ford Authority

2024 Ford Lobo Officially Debuts As Mexico’s F-150 Pickup

While the Ford F-150 is a true icon in the U.S., south of the border, that same model has long been known as the Lobo, or “wolf” in Spanish slang. Thus, when the F-150 was treated to a refresh for the 2024 model year, we knew that it was only a matter of time before the 2024 Ford Lobo also made its debut in Mexico. Now, shortly after deliveries of the refreshed F-150 began in America just a few weeks ago, the 2024 Ford Lobo has been revealed for the Mexican market, too.

As has historically been the case, the 2024 Ford Lobo is essentially identical to its American counterpart, save for the nameplate that adorns its flanks. However, there are some notable differences in terms of the configurations and powerplants available in Mexico, as the Lobo is limited to just a trio of trims – Lariat, Platinum, and Platinum Plus HEV.

The same goes for powertrain options, as the 2024 Ford Lobo gets just two – the twin turbocharged 3.5L V6 EcoBoost, and the twin turbo 3.5L V6 PowerBoost hybrid – though the latter is only available in the Platinum Plus HEV. Otherwise, the Lobo is identical to the F-150 in virtually every way, right down to its revised exterior styling and updated in interior that features a standard 12-inch infotainment screen running SYNC 4 software.

The 2024 Ford Lobo is available to purchase in Mexico now, with a starting price of $1,355,900 MXN ($80,982 USD), carrying on a tradition that began way back in 1997 – when the Lobo name was first applied to the pickup in a simple effort to help the popular model appeal to a younger generation of customers.

We’ll have more on the 2024 Ford Lobo and F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. rapturd

    Is it cartel proof?

    1. Ford Owner


    2. STX23

      … looks like the cartels will be the only Mexicans to afford it.

      1. Thomas H.

        The cartels have been easily stealing cars from the US instead of robbing Mexicans, it’s easier to do and allows to them to fight where it matters, border towns.

        Specially HD Trucks, stolen from the US and brought to Mexico, destroyed in a day, rinse and repeat.

  2. Richard Jones

    I guess we are going to be crossing the border to get one!


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