Ford Authority

2024 Ford Ranger Raptor Markups Have Arrived

Over the past few years – with supply failing to meet demand for select new vehicles – we’ve seen dealer markups become more prevalent than perhaps ever before. This has been true of many Blue Oval products, in fact, as everything from the Ford Mustang Mach-E to the Ford Bronco and the Ford F-150 Lightning have launched and subsequently faced massive markups for months and even years thereafter. Thus, with the all-new 2024 Ford Ranger Raptor reaching dealers over the past few weeks – and both it and the regular Ranger receiving rave reviews thus far – perhaps it isn’t a surprise that the high-performance off-road pickup is also being slapped with big markups already.

A quick search over at Autotrader reveals a large number of 2024 Ford Ranger Raptor pickups listed for sale at various dealers across the U.S. – many of which have sticker prices of more than $80,000, in fact – a pretty shocking sum given the truck’s base MSRP of just over $55k. The worst offender, at the moment at least, is Power Ford of Albuquerque, New Mexico, which has one 2024 Ford Ranger Raptor listed for a whopping $88,380 – an eye-opening $30,000 more than its sticker price of $58,380.

Sadly, that isn’t the only example of a dealer trying to capitalize on a brand new, desirable product, either. In fact, Ken Grody Ford out of Buena Park, California has a new Ranger Raptor listed for $88,060, though in this case, they didn’t bother to list the actual sticker price, which is probably wise.

That isn’t the case with Jim Tidwell Ford in Kennesaw, Georgia, however, which has a 2024 Ford Ranger Raptor listed for $84,805 – a cool $25k more than its sticker price of $59,805. There are many more as well, and honestly, somebody has to be really desperate to own a new Ranger Raptor if they’re willing to pay this kind of price for one – especially since the more capable and larger Ford F-150 Raptor starts out at just over $78k.

We’ll have more on the 2024 Ranger Raptor soon, so be sure to subscribe to Ford Authority for the latest Ford Ranger news, Ford Ranger Raptor news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Martin

    Not as impressive a grand total but not long after the Maverick first came to market I came across a listing from a dealership (don’t recall the name) in Texas for a model that would have had an MSRP of ~$27k marked up to (drum roll please) $54k!!! The land of ten gallon hats, tall tales and this!

  2. Duane

    Want one at MSRP, call crest Ford in Michigan

  3. leroy t farrow sr

    why does ford let dealers get away with that i for one won’t buy one

  4. Steve

    Ya, I’m looking to get one but I refuse to pay one cent above MSRP. I really think Ford should step in and tell them if you mark it up, that’s the only one you’ll see….

  5. Len Salvo

    Greed, plain and simple. But I’m sure that someone will pay it. 50% market adjustment ? Seriously …🤔🤦


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