Ford Argentina sales decreased 8.1 percent to 2,564 units in April 2024. The figures placed Ford as the fifth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, and Peugeot.
Individual model sales performance was as follows:
During the first four months of the 2024 calendar year, Ford Argentina sales decreased 25 percent to 9,990 units.
| MODEL | APR 2024 / APR 2023 | APRIL 2024 | APRIL 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -30.63% | 77 | 111 | -38.27% | 363 | 588 |
| ECOSPORT | -100.00% | 0 | 235 | -99.42% | 8 | 1,383 |
| F-SERIES | -89.01% | 10 | 91 | -68.23% | 61 | 192 |
| KUGA | +300.00% | 4 | 1 | +1,550.00% | 33 | 2 |
| MAVERICK | +21.39% | 227 | 187 | -44.11% | 707 | 1,265 |
| MUSTANG | -91.67% | 1 | 12 | -72.88% | 16 | 59 |
| RANGER | -0.37% | 1,860 | 1,867 | -18.62% | 6,659 | 8,183 |
| TERRITORY | +116.34% | 331 | 153 | +142.48% | 1,838 | 758 |
| TRANSIT | -65.41% | 46 | 133 | -63.84% | 281 | 777 |
| FORD TOTAL | -8.13% | 2,564 | 2,791 | -24.56% | 9,990 | 13,242 |
For the fourth consecutive month, Ford Argentina sales fell significantly in April and deepened the brand’s negative streak in the South American country. Despite everything, FoMoCo’s performance in the Argentine market last month marks a recovery compared to the steeper declines of previous months.
Ford Argentina’s contraction in April was driven by widespread declines in sales of most models in the portfolio, including the best-selling Ford Ranger. The domestically manufactured midsize pickup suffered a slight year-on-year drop of less than one percent and 7 units, but with a notable volume of 1,860 units that consolidates it as Ford’s most popular model in the country.
In contrast, three other Ford models managed to increase their sales in the month. Among them, the all-new Ford Territory stands out with a three-digit increase and a volume of more than 300 units, with which it maintains its growing popularity as the brand’s second best-selling nameplate. The Ford Maverick also had a good month.
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