Ford Authority

Ford Benchmarking 2024 Toyota Tacoma

The redesigned 2024 Ford Ranger debuted for the U.S. earlier last year, but deliveries of the all-new pickup didn’t actually begin until just a few weeks ago. Regardless, the new Ranger has plenty of fresh competition in the mid-size pickup space to contend with, as the Chevy Colorado just received its own redesign for the 2023 model year, and the Toyota Tacoma is all-new for 2024, too. The 2024 Toyota Tacoma debuted roughly one year ago and recently launched in the U.S., and now, The Blue Oval is benchmarking one, sources familiar with the matter have told Ford Authority.

This news comes also around a year since Ford Authority spotted Toyota benchmarking a last-gen Ford Ranger, though in recent months, the Blue Oval mid-sizer has defeated the 2024 Toyota Tacoma – and Colorado – in various comparison tests. In fact, MotorTrend declared the new Ranger as a superior offering versus the all-new 2024 Toyota Tacoma, and the Ranger beat the Tacoma and Colorado in a separate comparison test from the same rag as well.

At the same time, there’s much more to come for the redesigned Ford Ranger as it aims to also beat the Tacoma and Colorado in the salesroom, in spite of Toyota’s historical dominance in the mid-size pickup segment. In fact, as Ford Authority reported earlier this month, the long-awaited twin turbocharged 2.7L V6 EcoBoost powerplant will be added as part of Job 2 production after being initially labeled as a “late availability” option.

In other markets, the Ranger is also set to gain a plug-in hybrid powerplant that combines the existing 2.3L I-4 EcoBoost gas engine with an electric motor and battery to offer customers 28 miles of electric-only driving range and 7,716 pounds of max towing capacity. For now, the Ranger PHEV isn’t slated to come to the U.S., but recent rumors have indicated that it could, as soon as next year, in fact.

We’ll have more on this soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Bill

    Ranger PHEV needs to arrive in the USA in 2025 for various reasons including a boost to sales.

    1. Davido49

      Sales aren’t an issue. Been huge demand for gen2 & now gen3 Ranger. Issue was capacity at the plant. Bronco is built there an took presidence over Ranger due to mega orders. Now its Rangers turn & 3 shifts are ready to supply demand. Ordered my new ’24 Ranger!

  2. Bill

    LMAO to think Ford or Toyota could ever compete with Toyota is a joke. MAYBE Nissan could take some market share but you wod have to be A. A moron to but a Chevy or Ford or B. Have a lot of money for repairs or C. Seldom drive the Ford or Chevy. I don’t give a crap what Motor Trend or anyone else says. TOYOTA is and has been the one to beat for 40 plus years.

    1. Bill

      Ford Or Chevy/GMC Sorry for the typo.

    2. J slow

      L M A O @BILL

      The Ranger had least things gone wrong per 100 vehicles than any other vehicle compete lol

  3. Thomasthetomas

    Can never understand these trucks with 3 foot beds. I would NEVER buy them. It’s like buying something that can make up its mind to walk or crawl.

  4. RAZ

    If Ford is benchmarking the Tacoma I hope they brought a tape and measure the bed. The Ranger’s bed is completely inadequate. The Tacoma offers a 6 foot bed in both cab configurations.

  5. Steve

    Toyota are over rated garbage.

    1. Thomasthetomas

      You must have bought a Honda. LOL…..

  6. Goddambats

    So that means manual transmission?

  7. Motorpsychology

    No sooner did Toyota finally get rid of the rear drum brakes than they made the Xtra Cab with no rear doors. SMH

  8. J

    It’s really a shame Ford can’t get its act together to sell vehicles, and the UAW can’t see it’s in their best interest to assemble quality products. I’d like to have a Ranger but the company’s annual multi-billion dollar costs for recalls and warranty work, inevitable GDI carbon build up costs, and reports of poor parts fitment scares me away. ESPECIALLY when these $35K trucks are selling for $55K.

  9. Chris

    Hahahaha Even in Fords happiest dreams they could never compete with Toyota


Leave a comment