Ford Authority

Ford Brazil Sales Jump 81 Percent In April 2024

Ford Brazil sales decreased 81 percent to 3,617 units in April 2024.

Individual model sales performance was as follows:

During the first four months of the 2024 calendar year, Ford Brazil sales increased 55 percent to 11,834 units.

Sales Results - April 2024 - Brazil - Ford

MODELAPR 2024 / APR 2023APRIL 2024APRIL 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO SPORT* 175**754 *
E-TRANSIT* 102**102 *
F-SERIES+346.67% 6715+437.93%156 29
MAVERICK* 186**811 *
MUSTANG-90.91% 444-66.90%48 145
RANGER+75.02% 2,3821,361+39.21%7,435 5,341
TERRITORY+389.77% 43188+339.78%1,614 367
TRANSIT-11.19% 254286-24.86%834 1,110
FORD TOTAL+81.21% 3,6171,996+55.47%11,834 7,612

The Ford Authority Take

After experiencing a commercial setback in March, Ford Brazil’s sales quickly recovered and posted a dramatic double-digit increase in April. The Blue Oval returned to form last month by adding a significant volume of more than 1,600 units year over year.

Ford Ranger XLS Brazil - Exterior 002 - Front Three Quarters

Several Ford Brazil models posted high double- and triple-digit sales increases in April, including the best-selling Ford Ranger. The midsize pickup continues to establish itself as the brand’s best-selling nameplate in the Brazilian market, where it arrives with units imported from Argentina.

Also, the drastic increases in Ford F-Series and Territory sales during the past month in Brazil stand out. Both models continue to be popular among Brazilian customers, with the compact crossover occupying second place in sales in regards to inter-brand sales. Also noteworthy was the introduction of the full-size fully electric Transit. The Ford Transit-E registered its first 102 units in the country.

About The Numbers

Further Reading & Sales Reporting

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