Ford Brazil Sales Jump 81 Percent In April 2024

May 11, 2024 4:02 am

Ford Brazil sales decreased 81 percent to 3,617 units in April 2024.

Individual model sales performance was as follows:

Ford Bronco Sport sales totaled 175 units
Ford E-Transit sales totaled 102 units
Ford F-Series sales increased 346.67 percent to 67 units
Ford Maverick sales totaled 186 units
Ford Mustang sales decreased 90.91 percent to 4 units
Ford Ranger sales increased 75.02 percent to 2,382 units
Ford Territory sales increased 389.77 percent to 431 units
Ford Transit sales decreased 11.19 percent to 254 units

During the first four months of the 2024 calendar year, Ford Brazil sales increased 55 percent to 11,834 units.

Sales Results - April 2024 - Brazil - Ford

MODEL	APR 2024 / APR 2023	APRIL 2024	APRIL 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
BRONCO SPORT	*	175	*	*	754	*
E-TRANSIT	*	102	*	*	102	*
F-SERIES	+346.67%	67	15	+437.93%	156	29
MAVERICK	*	186	*	*	811	*
MUSTANG	-90.91%	4	44	-66.90%	48	145
RANGER	+75.02%	2,382	1,361	+39.21%	7,435	5,341
TERRITORY	+389.77%	431	88	+339.78%	1,614	367
TRANSIT	-11.19%	254	286	-24.86%	834	1,110
FORD TOTAL	+81.21%	3,617	1,996	+55.47%	11,834	7,612

The Ford Authority Take

After experiencing a commercial setback in March, Ford Brazil’s sales quickly recovered and posted a dramatic double-digit increase in April. The Blue Oval returned to form last month by adding a significant volume of more than 1,600 units year over year.

Several Ford Brazil models posted high double- and triple-digit sales increases in April, including the best-selling Ford Ranger. The midsize pickup continues to establish itself as the brand’s best-selling nameplate in the Brazilian market, where it arrives with units imported from Argentina.

Also, the drastic increases in Ford F-Series and Territory sales during the past month in Brazil stand out. Both models continue to be popular among Brazilian customers, with the compact crossover occupying second place in sales in regards to inter-brand sales. Also noteworthy was the introduction of the full-size fully electric Transit. The Ford Transit-E registered its first 102 units in the country.