Ford Authority

Ford Dealer Network In Argentina Expands With New Location

The Ford dealer network has undergone its fair share of changes in recent years, and that doesn’t just include retailers in the U.S. – in fact, The Blue Oval’s South American dealers have also evolved in some pretty major ways. One of the biggest such changes involves the debut of the Ford Signature Dealer program, which is designed to revamp the customer experience, and now, that network has expanded to include yet another location.

Montanari Ford Signature Dealership Argentina Service Bay

The latest Ford dealer to earn Signature status is Montanari, which is located in Junín in northwest of the province of Buenos Aires, Argentina, and has been selling Blue Oval models for 20 years now. It’s the eighth Ford dealer in Argentina to earn Signature status thus far, joining existing locations in Mexico – where the program has been well received – as well as South America. Its latest location consists of two levels and features comfy chairs, Wi-Fi, a showroom, and refreshments for customers who are either shopping for a vehicle or waiting on theirs to be serviced.

Ford Signature originally debuted back in 2019, replacing traditional deal desks with purchase rooms that have shared screens and monitors with vehicle service prices, video feeds of the service garage, and celebration areas for new vehicle delivery. Since then, it has expanded to include a focus on transforming the customer experience even further with an innovative space full of warm, cozy, modern, and avant-garde finishes.

Montanari Ford Signature Dealership Argentina Showroom

The latest iteration of Ford Signature – 1.1 – expands upon that concept by taking into account cultural, gender, social, physical, and psychological concepts in order to create a more welcoming environment for customers and dealer employees alike, as well as transform those same types of retailers into something of a next-generation dealer model.

We’ll have more on Ford Signature soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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