Ford Authority

Ford E-Series Sales Place Second During Q1 2024

Ford E-Series sales decreased in the United States and Canada during the first quarter of 2024.

Ford E-Series Sales - Q1 2024 - United States

In the United States, Ford E-Series deliveries totaled 10,440 units in Q1 2024, a decrease of about 3 percent compared to 10,785 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
E-SERIES -3.20% 10,440 10,785

Ford E-Series Sales - Q1 2024 - Canada

In Canada, Ford E-Series deliveries totaled 601 units in Q1 2024, a decrease of about 1 percent compared to 605 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
E-SERIES -0.66% 601 605

Competitive Sales Comparison (USA)

During the Q1 2024, Ford E-Series sales slipped three percent to 10,440 units, placing the full-size van second among five competitors.

The Ford Transit (see running Ford Transit sales) dominated the full-size van segment with sales up 20 percent for 36,999 deliveries, maintaining the top spot when ranked by sales volume, where it has remained since its launch. Ford’s best-selling, 10-year-old van was the only model with numbers in the green in this segment, which comprises passenger, cargo, and cutaway/chassis cab models. The E-Series (see running Ford E-Series sales), moved into second place, followed by the Chevy Express (see running Chevy Express sales) in third with a 13 percent slide to 7,502 units. The Ram ProMaster fell to fourth, down from the second-place showing it has held for the past two-plus years, with a 67 percent downturn to 5,853 units. Finally, the GMC Savana (see running GMC Savana sales) finished last, as it has for some time now, with a 78 percent drop for just 1,078 deliveries.

Sales Numbers - Full-Size Vans - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD TRANSIT +19.94% 36,999 30,847 60% 42%
FORD E-SERIES -3.20% 10,440 10,785 17% 15%
CHEVROLET EXPRESS -12.72% 7,502 8,595 12% 12%
RAM PROMASTER -66.92% 5,853 17,694 9% 24%
GMC SAVANA -77.52% 1,078 4,796 2% 7%
TOTAL -14.91% 61,872 72,717

The Transit led with a dominating 60 percent segment share, up a segment-best 18 percentage points year-over-year, and the E-Series posted a 17 percent share, up two percentage points. The Express maintained a 12 percent share, followed by the ProMaster with a nine percent share, down a segment-worst 15 percentage points, and the Savana earned a mere two percent segment share, down five percentage points.

Combined sales of Ford two models, the Transit and E-Series, totaled 47,439 deliveries to give The Blue Oval a segment-obliterating 77 percent share to account for more than three-quarters of all sales in this space.

Sales Numbers - Ford Vans - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
FORD TRANSIT +19.94% 36,999 30,847
FORD E-SERIES -3.20% 10,440 10,785
TOTAL +13.95% 47,439 41,632

Meanwhile, sales of crosstown GM’s two vans, the Chevy Express and GMC Savana, combined for a total of 8,580 units for a 14 percent segment share, far behind Ford.

Sales Numbers - GM Vans - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
CHEVROLET EXPRESS -12.72% 7,502 8,595
GMC SAVANA -77.52% 1,078 4,796
TOTAL -35.93% 8,580 13,391

The full-size van segment contracted 15 percent to 61,872 units during Q1 2024, meaning E-Series sales outperformed the segment average.

The Ford Authority Take

While Ford E-Series sales performance was down, it took second place and posted the second-best numbers after the best-selling Ford Transit, which was the only entry in the full-size van segment to be in the green. Together, Ford’s two ICE-based vans claimed the top spots to combine for an obliterating 77 percent segment share to account for over three-fours of all sales here.

This is all the while The Blue Oval’s rivals continue to falter, especially during Q1 2024. That includes the Ram ProMaster, and not surprisingly the old and dated GM models, namely the Chevy Express and GMC Savana. In fact, plans for a much-needed overhaul of at least the Express for the 2027 model year may have been canceled by GM.

That can just mean more sales of the Ford Transit and E-Series going forward.

On a related note, to date GM has sold more than 3 million Chevy Express and GMC Savana units.

Potential refreshed Ford E-Series prototype

About Ford E-Series

Formerly called the Econoline panel van, the Ford E-Series was eventually replaced by the Transit and is now only sold as a chassis cab or stripped chassis configuration to underpin campers, ambulances, small buses, and other light-duty vehicles.

The current model has soldiered on for years, save for a few major updates such as the debut of the chassis cab variant a five years ago.

The 2024 model year sees only minor changes. This includes the deletion of the Economy tune in favor of the naturally-aspirated Ford 7.3L V8 Godzilla engine. Moving forward, the E-Series will offer just one drivetrain calibration, with an output of 325 horsepower and 450 pound-feet of torque, as its flex fuel capability option has also been eliminated from the lineup.

The 2025 Ford E-Series is already on sale, offering no updates.

Over a year ago, Ford Authority spotted a prototype of a potential refreshed E-Series undergoing testing, showing off a revised front grille with a vertical element in the middle, along with a new front bumper cover.

Regardless of if and when a refresh might appear, Ford E-series production will continue at the Ohio Assembly plant until at least until April 2028, according to the deal that the United Auto Workers (UAW) secured with Ford.

  • All percent change figures compared to Ford E-Series sales in Q1 2023, unless noted otherwise
  • In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
  • Mercedes-Benz Sprinter Sales not available, as the automaker does not share sales figures for the model
Ford Motor Company Q1 2024 sales reports:

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  1. Lurch

    Even with its limited availability, I’m surprised the E-Series still exists. At least with the Transit, Ford is far ahead of GM.

  2. wjtinfwb

    Wish Ford would bring back an E-350 in full body van design. The Transit is a great vehicle but not robust enough for real HD work applications. The E-series is built for hard work, there’s still a market for those vehicles

  3. philip tilley

    FoMoCo was supposed to be producing a large van with VW, what happened to that.


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