Ford Authority

Ford F-150 Hybrid Production Nears 25 Percent: Report

In recent months, consumer demand for Ford’s hybrid offerings has exceeded the company’s expectations by a long shot, and have also proceeded to set new records time and time again. In 2023, The Blue Oval had the top two best-selling hybrid pickups in its lineup as well – the Ford Maverick Hybrid and the Ford F-150 Hybrid – though the automaker only expects to see its overall hybrid sales to continue to grow, which is precisely why it plans to add that particular powertrain option to its entire Ford Blue ICE lineup by 2030. In the meantime, as part of its refresh, The Blue Oval noted that the 2024 Ford F-150 Hybrid will be both easier and cheaper to acquire, and it has backed that up by boosting production in a big way, according to Automotive News.

While speaking during the company’s annual shareholder meeting recently, FoMoCo CEO Jim Farley revealed that the Ford F-150 Hybrid now accounts for 20-25 percent of total F-150 production, which is a significant boost from the 10 percent that it represented previously. Farley added that the F-150 and Maverick Hybrid pickups remain a key part of the company’s overall electrified strategy, too.

“Thanks to the company’s leadership in hybrids for more than 20 years, we’re really well-positioned,” Farley said during the virtual meeting. “Our hybrid lineup is going to get stronger and stronger in ’25 and ’26. Our key strategy as a company is to give customers choice. The adoption of EVs is a bit slower in the industry than we expected, namely the pricing power.”

Ford’s goal was to double production of the F-150 Hybrid alongside the popular model’s refresh, and thus far, it has seemingly exceeded that mark. In fact, some analysts believe that the F-150 could overtake the Maverick as America’s top-selling hybrid pickup this year, a prediction that seems more likely given this new data.

We’ll have more on the 2024 Ford F-150 Hybrid soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Antonio

    That’s because it is the cheapest model to lease in the leasing markets, and it’s not close.

  2. anonymous guest

    A cheap naturally aspirated engine and hybrid option could help the affordable end. Maybe displace it in 4.9L?


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