Though it started out rather small, the EV pickup market has expanded in a big way over a short period of time, and there are now several major players in that segment – the Ford F-150 Lightning, GMC Hummer EV, Rivian R1T, and Tesla Cybertruck chiefly among them. Given the fact that this is a basically brand new type of vehicle, it isn’t surprising to see a number of companies jockeying for market share – as well as benchmarking each other’s EV pickups as well.
In these photos obtained by Ford Authority, we can see a group of those very same EV pickups lined up at an official Blue Oval facility, as each is being benchmarked by the automaker against its Ford F-150 Lightning. In fact, it’s a pretty full lineup, too – one that consists of not only more than one Lightning pickup, but also, a GMC Hummer EV, Rivian R1T, and of course, the newcomer to the block, the Tesla Cybertruck.
However, this isn’t the first time Ford Authority has spotted The Blue Oval benchmarking these models. In fact, we first spotted Ford checking out a GMC Hummer EV pickup back in September 2022, followed by a Rivian R1T in December of that same year (and a Rivian R1S SUV last summer), and then a Tesla Cybertruck just over one month ago – a truck that Ford reportedly paid a cool $250k to add to its fleet.
Despite this, Ford CEO Jim Farley previously dismissed the Cybertruck as a vehicle “for Silicon Valley people,” adding “it’s like a cool high-end product parked in front of a hotel. But I don’t make trucks like that. I make trucks for real people who do real work, and that’s a different kind of truck.” Thus far, consumers seem to agree with that sentiment, as the Ford F-150 Lightning outsold the Cybertruck by a margin of more than three to one in the month of March.
We’ll have more on what vehicles Ford is benchmarking soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, F-150 Lightning news, and non-stop Ford news coverage.
Comments
they must have a lot of time on their hands
The F-150 Lightning is so much better, so the engineers have a lot of time in their hands. Anyway, you can buy two Lightnings for the price of one Cybertruck.
Ford really needs to work on the Range before they can call it a Truck. With towing being so poor it makes the truck useless as a Truck. GM so called ev truck has twice the towing range but it really a Avalanche. But the Chevy has the range and charging rate advantage over the Lightning but at a weight penality. If Ford can figure out how to increase the Range and not add much weight they could have a winner while keep cost in check.