Ford Authority

Ford Hybrid Sales Skyrocketed In April 2024

In 2023, The Blue Oval had the top two best-selling hybrid pickups in its lineup – the Ford Maverick Hybrid, as well as the Ford F-150 PowerBoost Hybrid. At the same time, the automaker was quick to note that it expects hybrid sales to continue to grow through the course of 2024 – and even further into the future, too. Thus, it comes as no huge surprise that Ford hybrid sales truly took off in April, as the automaker noted in its latest sales report.

Ford Maverick Hybrid Freedom of Choice Ad Campaign - Exterior 001 - Rear

While overall Ford sales in the U.S. declined by 2.4 percent to 179,588 units last month, Ford hybrid sales surged by 59.5 percent, reaching 17,997 units in total. That was good enough to set a brand new monthly record for Ford hybrid sales, and as one might expect, this success stems from impressive sales figures for the F-150 PowerBoost Hybrid and Maverick Hybrid, too.

The F-150 PowerBoost set its own new monthly record in April with a sales increase of 93.6 percent over last year, helping it retain its title as America’s best-selling hybrid full-size pickup. The same goes for the Maverick Hybrid, which is still the best-selling overall hybrid pickup after recording 26,061 sales over the first four months of 2024 – and 59 percent of those customers came from other brands or segments, to boot.

Continuously increasing consumer interest in Ford hybrid models is the driving force behind the automaker’s decision to add an electrified powertrain option to its entire Blue (ICE) lineup by 2030. This dedication to hybrids makes perfect sense for Ford, which recently pushed back a planned $12 billion in EV investments amid waning demand, as those types of vehicles represent something of a middle ground between ICE and pure EVs. Additionally, the automaker recently announced that it was revamping its EV strategy as well, which will now focus on smaller, more affordable models rather than pricier ones, too.

We’ll have more on Ford’s hybrid strategy soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. bob

    Price of hybrid is too high even for the Maverick which used to be cheap.

    1. Joe

      Still a bargain in today’s world.

  2. Dwayne D

    Forget over complicated hybrids. Adds too much cost and further maintenance and failure cost. Just make reliable vehicles normal people can afford! Not to much to sak.

    1. John

      Given the choice between overpriced hybrids and overpriced EVs, I’ll take the hybrids.

    2. Ford Owner

      I have a 2014 Fusion Hybrid. It is not complicated at all because all the electrical motors are enclosed in its HF35 transaxle. All the engine acessories are electric, so there are no belts or pulleys. There is no starter nor alternator, either (the motor/generator in the HF35 does those jobs). In ten years I have only changed the engine oil and filter once a year (it is programmed in the system). It is less complex than any common gas engined car!

  3. Mike K

    Ford never built my 2023 hybrid Maverick orders. They cancelled the hybrid Explorer except the police version. They are doing away with the Escape which has a hybrid version. So what ICE vehicles are they referring to?

  4. John A McLaren

    I smile every day i get into my 2023 Ford Maverick Hybrid.At 72 years it is all the truck I need and only having to go for gas station once a month sur helps.

    1. Mike

      Agreed!! I love it.

  5. Ford Owner

    I still drive my 2014 Fusion Hybrid. It has all its original factory parts except the oil filter and tires. Ford made a grave mistake canceling this sedan. Used models have a high resale cost because of its excellent value.


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