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U.S. Ford Motor Company Sales Fell Two Percent In April 2024

Ford Motor Company sales decreased two percent to 179,588 units during April 2024 in the United States. Sales decreased at Ford and increased at Lincoln.

FoMoCo Sales Notes – U.S. April 2024

  • Total Ford Motor Company sales during April 2024 decreased 2.4 percent to 179,588 units
    • Electric vehicle sales totaled 8,019 units, up 129.2 percent
    • Hybrid vehicle sales totaled 17,997 units, up 59.5 percent
    • Internal combustion vehicle sales totaled 153,572 units, down 9.2 percent
    • Truck sales increased 2.0 percent to 98,378 units
    • SUV sales decreased 7.1 percent to 76,553 units
    • Car sales decreased 9.4 percent to 4,657 units

Brand & Model Sales

Ford sales decreased 3.4 percent to 171,291 units:

Lincoln sales increased 24.2 percent to 8,297 units:

During the first four months of the 2024 calendar year, Ford Motor Company sales increased 4.2 percent to 687,671 units.

Sales Results - April 2024 - USA - Ford

MODELAPR 2024 / APR 2023APRIL 2024APRIL 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO-12.31% 8,3169,483-22.74%32,382 41,913
BRONCO SPORT-33.39% 7,67711,526-5.21%39,242 41,397
E-SERIES-9.14% 2,8923,183-4.55%13,332 13,968
E-TRANSIT+85.66% 1,036558+127.52%3,927 1,726
EDGE-28.78% 7,85811,034+37.36%43,015 31,316
ESCAPE-28.00% 12,33517,133+27.81%48,930 38,282
EXPEDITION+26.03% 7,8836,255+14.95%29,443 25,614
EXPLORER+5.28% 19,29418,327+1.79%77,759 76,388
F-150 LIGHTNING+56.55% 2,0901,335+74.78%9,833 5,626
F-SERIES-8.47% 62,47868,260-11.38%207,678 234,346
HEAVY TRUCKS-28.28% 9891,379-21.52%4,257 5,424
MAVERICK+83.46% 12,0776,583+82.24%51,138 28,061
MUSTANG-9.41% 4,6575,141-7.50%18,364 19,852
MUSTANG MACH-E+204.67% 4,8931,606+106.50%14,482 7,013
RANGER+3.00% 4,3274,201-60.23%6,245 15,701
TRANSIT+28.57% 11,3768,848+21.87%48,375 39,695
TRANSIT CONNECT-48.14% 1,1132,146+1.83%6,078 5,969
FORD TOTAL-3.40% 171,291177,319+3.18%654,480 634,291

Sales Results - April 2024 - USA - Lincoln

MODELAPR 2024 / APR 2023APRIL 2024APRIL 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR+6.79% 2,0301,901+16.02%8,280 7,137
CORSAIR+162.56% 2,237852+74.83%8,523 4,875
NAUTILUS+15.79% 2,8822,489+51.53%12,113 7,994
NAVIGATOR-20.33% 1,1481,441-23.81%4,275 5,611
LINCOLN TOTAL+24.15% 8,2976,683+29.57%33,191 25,617

Sales Results - April 2024 - USA - FMC Totals

BRANDAPR 2024 / APR 2023APRIL 2024APRIL 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL-3.40% 171,291177,319+3.18%654,480 634,291
LINCOLN TOTAL+24.15% 8,2976,683+29.57%33,191 25,617
FMC USA TOTAL-2.40% 179,588184,002+4.21%687,671 659,908

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