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Ford Of Europe Evaluating Upcoming Low Cost EV Platform

Earlier this year, Ford revealed that it is pivoting away from larger, pricier EVs and instead focusing on smaller, cheaper models. At the same time, we learned that the automaker is working on a low-cost EV platform set to underpin a few models, starting with a crossover set to launch in 2026 with a $25k price tag designed to compete directly with cheap Chinese models. However, the automaker has its own EV strategy in Europe that has thus far centered around the new Ford Explorer EV and a second as-yet-to-debut model, both of which are underpinned by Volkswagen’s MEB platform. Regardless, this doesn’t mean that Ford of Europe isn’t eyeing the potential use of its own low-cost EV platform in the future, as Martin Sander, general manager of Ford Model e Europe, recently told Autocar.

“We are looking into the opportunities of bringing future global Ford products to Europe, but the key principle of our future lineup for Europe will be iconic, emotional products,” Sander explained when asked if the forthcoming low-cost American EV might also be used in Europe. “We are not going back into a volume race just to hit a certain number at the plant or be in a segment where others are.”

During this same interview, the Ford of Europe exec also revealed that the division isn’t ruling out keeping small cars in its lineup moving forward, though those models will likely be all-electric as well, given the company’s current pivot in that region.

Ford Netherlands Centennial Celebration Model T and Ford Explorer EV - Exterior 001 - Front Three Quarters

Last July, Sander noted that Ford isn’t necessarily married to using VW’s MEB platform in all of its future EVs, and instead, it’s focusing more on developing its own second-generation EV platform. The exec also added that this new platform will underpin a variety of new Ford EV models in both the U.S. and Europe, which would make sense in terms of economies of scale, or cost reductions resulting from a decrease in the cost per unit of output.

We’ll have more on Ford’s future EV plans soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. Andrew O\'Neill.

    Why do you not give a very important detail , as distance your vehicles can travel between charges, this is a good
    Thing everybody wants to know when
    buying a vehicle?.

    Reply

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