Over the past few years – with new vehicle inventory nearing record lows and pricing reaching record highs – automotive leases took a bit of a hit, but in recent months, they’re making a pretty strong comeback thanks to the lower monthly payments they typically offer consumers versus financing. In that realm, Ford has long ranked as one of the most leased makes in the automotive realm, and that was once again the case in Q1 2024, too.
According to Experian’s Q1 2024 State of the Automotive Finance Report, Ford ranked as the sixth most leased brand over the first quarter of the year by accounting for 5.39 percent of the total market, tying The Blue Oval with BMW in that regard. This means that Ford ranked behind only Honda (11.75 percent), Toyota (8.34 percent), Chevy (7.18 percent), and Nissan (5.54 percent). Otherwise, Ford beat out the rest of its rivals, including Hyundai, Jeep, Kia, Subaru, Tesla, Volkswagen, Mazda, Lexus, Audi, Mercedes-Benz, Acura, Volvo, GMC, and Buick.
This does mark a bit of a decline for Ford versus Q4 2023, however, when it ranked fourth among all makes by accounting for 6.18 percent of the total market, prior to which it ranked sixth in Q1 and Q2 2023 before moving up to fifth place in Q3. At that time, the only makes that ranked above Ford in terms of lease percentage were Honda (11.05 percent), Toyota (8.07 percent), and Chevrolet (7.87 percent).
Meanwhile, Ford’s lease percentages continued to climb toward the end of 2023. In the third quarter, 18.63 percent of Ford buyers opted to lease rather than finance their purchase, but that figure increased in Q4, according to data from Experian. In that final quarter of 2023, 19.77 percent of Ford buyers leased their new vehicle, versus 80.23 percent who financed it instead.
We’ll have more lease data to share soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.
No Comments yet