Ford Authority

Ford Rival Jeep Working On $25K EV For American Market

As Ford Authority previously reported, The Blue Oval has been working on developing a low-cost EV platform for the past two years or so, one that will underpin a crossover slated to launch in 2026 with a $25k price tag that may be built at the Louisville Assembly plant. However, Ford isn’t alone in that endeavor, as Volkswagen just announced that it too is working on a cheap, $22k EV of its own. Now, another Ford rival – Jeep – is apparently throwing its hat in that particular ring, too.

Jeep Avenger EV - Exterior 002 - Rear Charge Port

According to CNBC, Jeep is indeed working on an EV for the U.S. that will sport a $25k price tag, as Stellantis CEO Carlos Tavares revealed while speaking at the Bernstein investor conference. “In the same way we brought the 20,000 Euro Citroen e-C3, you will have a $25,000 Jeep very soon,” he said. “We are using the same expertise because we are a global company and this is totally fluid across the engineering world of Stellantis. If you ask me what is an affordable BEV, I would say 20,000 euros in Europe and $25,000 in the U.S. So our job is to bring the safe, clean and affordable BEV to the U.S., $25,000. We’ll do it.”

Currently, the Citroen e-C3 sells for around 23,300 euros ($25,200 USD) in Europe, where Jeep also sells an all-electric version of the small Avenger crossover for 35,000 euros ($37,800 USD). The Avenger – which just gained a 4xe PHEV variant in that region – isn’t currently sold in the U.S., but it’s possible that Stellantis will bring it to those shores as a way to easily slot a cheaper EV in the existing Jeep lineup.

Jeep Avenger EV - Engine Bay 001

In the meantime, Ford and Jeep continue to battle it out in terms of off-road-focused SUVs with the Ford Bronco and Jeep Wrangler. Ford Authority previously spotted Ford benchmarking a Wrangler 4xe, signaling that it’s considering a hybrid version of the Bronco as well. Additionally, the pickup version of the Wrangler – the Gladiator, a Ford Ranger rival – is also gaining a 4xe variant for the 2025 model year, while the Ranger PHEV is currently only slated to be sold in markets outside of the U.S.

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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