Ford Transit Sales Dominate Segment With 60 Percent Share During Q1 2024

Ford Transit sales increased in the United States, Canada, and Mexico, but decreased in Brazil, Argentina, and Chile during the first quarter of 2024.

Ford Transit Sales - Q1 2024 - United States

In the United States, Ford Transit deliveries totaled 36,999 units in Q1 2024, an increase of about 20 percent compared to 30,847 units sold in Q1 2023.

Ford Transit Sales - Q1 2024 - Canada

In Canada, Ford Transit deliveries totaled 2,813 units in Q1 2024, an increase of about 11 percent compared to 2,524 units sold in Q1 2023.

Ford Transit Sales - Q1 2024 - Mexico

In Mexico, Ford Transit deliveries totaled 1,070 units in Q1 2024, an increase of about 154 percent compared to 422 units sold in Q1 2023.

Ford Transit Sales - Q1 2024 - Russia

In Russia, Ford Transit deliveries totaled 70 units in Q1 2024, a decrease of about 87 percent compared to 519 units sold in Q1 2023.

Ford Transit Sales - Q1 2024 - Brazil

In Brazil, Ford Transit deliveries totaled 579 units in Q1 2024, a decrease of about 29 percent compared to 819 units sold in Q1 2023.

Ford Transit Sales - Q1 2024 - Argentina

In Argentina, Ford Transit deliveries totaled 235 units in Q1 2024, a decrease of about 63 percent compared to 632 units sold in Q1 2023.

Ford Transit Sales - Q1 2024 - Chile

In Chile, Ford Transit deliveries totaled 197 units in Q1 2024, a decrease of about 35 percent compared to 305 units sold in Q1 2023.

Competitive Sales Comparison (USA)

The Transit (see running Ford Transit sales) during Q1 2024 clearly dominated the full-size van segment with sales up 20 percent for 36,999 deliveries, keeping the top spot when ranked by sales volume, where it has remained since its launch. Ford’s best-selling, 10-year-old van was the only model with numbers in the green in this segment, which comprises passenger, cargo, and cutaway/chassis cab models.

The Blue Oval’s second entry, the Ford E-Series (see running Ford E-Series sales), moved into second place from the previous quarter with a three percent slip to 10,440 units, followed by the Chevy Express (see running Chevy Express sales) in third with a 13 percent downturn to 7,502 units. The Ram ProMaster fell to fourth, down from the second-place showing it has held for the past two-plus years, with a 67 percent slide to 5,853 units. Finally, the GMC Savana (see running GMC Savana sales) finished last, as it has for some time now, with a 78 percent drop for just 1,078 deliveries.

Sales Numbers - Full-Size Vans - Q1 2024 - USA

The Transit led with a dominating 60 percent segment share, up a segment-best 18 percentage points year-over-year, while the E-Series posted a 17 percent share, up two percentage points. The Express maintained a 12 percent share, followed by the ProMaster with a nine percent share, down a segment-worst 15 percentage points, and the Savana earned a mere two percent segment share, down five percentage points.

Combined sales of the two Ford models, the Transit and E-Series, totaled 47,439 deliveries to give The Blue Oval a segment-obliterating 77 percent share to account for more than three-quarters of all sales in this space.

Sales Numbers - Ford Vans - Q1 2024 - USA

Sales of GM’s two vans, the Chevy Express and GMC Savana, combined for a total of 8,580 units for a 14 percent segment share, with the crosstown rival far behind Ford.

Sales Numbers - GM Vans - Q1 2024 - USA

The full-size van segment fell 15 percent to 61,872 units during Q1 2024, meaning Transit sales significantly outperformed the segment average.

The Ford Authority Take

Ford Transit sales cemented its leading position as a best-seller for the past decade, absolutely dominating its competitive segment to start out the year. It posted the only sales gain among all five entries, and, together with the Ford E-Series, posted an obliterating combined 77 percent segment share to account for over three-fours of all sales here.

This is while sales of its rivals continue to falter, especially during Q1 2024. That includes the Ram ProMaster this time around, and not surprisingly the old and dated GM models, namely the Chevy Express and GMC Savana. In fact, plans for a much-needed overhaul of at least the Express for the 2027 model year may have been canceled by GM.

That just means more sales of the Ford Transit and E-Series going forward.

On a related note, to date GM has sold more than 3 million Chevy Express and GMC Savana units.

About Ford Transit

The new Transit Trail variant joined Ford’s full-size van lineup for the 2023 model year, which is an upfit-ready off-road-oriented van that is geared toward the van and outdoor life enthusiast. Order banks for this model closed this past August.

Ford Transit launched in the U.S. 10 years ago, with The Blue Oval celebrating its best-selling van commercially and beyond, offered as the Transit cargo and passenger van, off-road-focused Transit Trail, and all-electric E-Transit.