Ford Authority

Ford Transit Production Will Be Boosted To Match Demand

Though the supply chain issues that plagued it for years have largely subsided, The Blue Oval has been facing tremendous demand for certain models, demand that it hasn’t quite been able to keep up with. Notably, that includes the redesigned-for-2023 Ford Super Duty, which CEO Jim Farley admitted the company was “oversubscribed on,” adding that the automaker is “doing everything we can to increase our capacity for our customers.” However, the Super Duty isn’t the only problem FoMoCo is facing in terms of building enough units to meet demand – in fact, the Ford Transit is also having the same sort of issue, as Farley noted during the company’s Q1 2024 earnings call with investors.

2024 Ford Transit Europe - Exterior 001 - Front Three Quarters

“It’s true. The demand on Pro is fundamentally different than retail,” Farley said of Ford Pro in general. “There’s no doubt about it. Our retail customers are not re-fleeting. They’re not doing roadwork and 5G infrastructure build-out. I mean, these are all fundamental drivers. The ambulance market in the U.S., the average ambulance is 15 years old. I mean, they’ve been waiting for Transits for a long time. We’re now increasing our capacity, which is great.”

This demand clearly shows up in terms of Ford Transit sales, with the ever-popular model continuing to dominate the full-size van segment in the first quarter of the year in spite of these production issues. As Ford Authority recently reported, the Transit enjoyed a roughly 20 percent year-over-year sales increase in Q1, achieving a significant 60 percent market share in the process.

2024 Ford Transit Europe - Exterior 002 - Rear Three Quarters

Thus, it comes as no big surprise that the Ford Transit currently can’t be had with any sort of incentives or discounts. The Blue Oval didn’t offer any deals on its popular van in April, which isn’t one bit uncommon for models that are in high demand and short supply.

We’ll have more on the Ford Transit soon, so be sure and subscribe to Ford Authority for more Ford Transit news and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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