Ford Authority

Ford University Launches As All-New Dealer Training Platform

Ford has placed a lot of effort into helping ensure that there are enough automotive technicians to fill future needs over the past several years, funding scholarships for aspiring techs and launching a variety of new training programs, to boot – even ones centered around working on all-electric vehicles. However, now, The Blue Oval is taking the proverbial next step in that regard by launching Ford University, which is an all-new dealer training platform that aims to make those workers product experts.

Ford University Dealer Training 002

Ford University is a digital and video-based platform that’s available 24 hours a day, seven days a week, and contains a personalized data-driven dashboard for each employee, virtual coaching, and a cinematic content library. It stems from a desire to not only make dealer employees product experts, but also, to help dealers keep up with ever-changing technology and the launch of new products as well.

The idea for Ford University stemmed from Abby Vietor, Global Director of Dealer Training & Productivity/Ford University, who came to the automaker from the tech industry with the goal of reinventing the automaker’s customer purchase experience. “We’ve assembled a team of video producers, content creators, and training specialists dedicated to creating engaging content that reinforces complex topics and information,” Vietor said. “This helps with the goal of ensuring  that our dealers are not just salespeople, but trusted advisors equipped with stories, insights, and the knowledge needed to make genuine connections with customers.”

Ford University aims to deliver important information to dealers in a way that workers can retain it over the long-term by utilizing methods such as a “teach, show, practice, reinforce” framework. Learning experiences, in many cases, are more game-like than anything else, which should help drive engagement, to boot. Dealers can begin accessing Ford University content today, though the automaker already has plans to expand it moving forward.

We’ll have more on Ford University soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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