Last year, FordPass performed quite well in the recently-renamed J.D. Power U.S. OEM EV App Report, ranking fifth among all mainstream brands with a score of 809 out of 1,000 possible points, which ranked The Blue Oval’s app behind only applications offered by Tesla, Mercedes-Benz, Hyundai, and BMW. Now, the 2024 version of the U.S. OEM EV App Report has been released, and it reveals that FordPass fared even better this time around, too.
This year, FordPass moved up to third place among all mass market branded apps with a slightly better score of 810, placing it behind only MyHyundai (835) and Kia Access (829). FordPass beat out the rest of its rivals, and scored well above the industry average of 757 as well in what amounts to a strong showing in the latest version of this revamped study. However, it is worth noting that FordPass didn’t fare quite as well in the ICE version of the same report last year.
J.D. Power’s U.S. OEM EV App Report is designed to gauge the experience of EV owners with their brand’s mobile app. The agency derives these insights by surveying 1,300 EV owners this time around, after which it calculates results using a standardized assessment approach relying on more than 350 best practices and 70 EV-specific attributes. Overall, this year’s study found that EV owners are using their apps more than ever before – 90 percent this time around, up from 88 percent last year and 81 percent in 2022.
“The overall experience and performance of electric vehicle mobile apps has improved year over year, as manufacturers continue to identify areas of opportunity, including feature contenting, usability, and overall connectivity,” said Jason Norton, director of benchmark consulting at J.D. Power. “However, a continued focus on the specific needs of EV owners is needed to further improve the user experience and trust.”
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Comments
What happened to Tesla’s app in 2024?
J.D. Power moved it to the premium segment.