Lincoln Aviator Sales Up 19 Percent During Q1 2024

May 15, 2024 3:31 pm

Lincoln Aviator sales increased in the United States and Canada, with 43 deliveries in Mexico, during the first quarter of 2024.

Lincoln Aviator Sales - Q1 2024 - United States

In the United States, Lincoln Aviator deliveries totaled 6,250 units in Q1 2024, an increase of about 19 percent compared to 5,236 units sold in Q1 2023.

MODEL	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
AVIATOR	+19.37%	6,250	5,236

Lincoln Aviator Sales - Q1 2024 - Canada

In Canada, Lincoln Aviator deliveries totaled 444 units in Q1 2024, an increase of about 6 percent compared to 419 units sold in Q1 2023.

MODEL	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
AVIATOR	+5.96%	444	419

Lincoln Aviator Sales - Q1 2024 - Mexico

In Mexico, Lincoln Aviator deliveries totaled 43 units in Q1 2024, a decrease of about 45 percent compared to 78 units sold in Q1 2023.

MODEL	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
AVIATOR	-44.87%	43	78

Competitive Sales Comparison (USA)

Sales of the Lincoln Aviator (see running Lincoln Aviator sales) during Q1 2024 grew 19 percent for 6,250 deliveries to move up to seventh place from the previous quarter among 16 entries in the luxury E-utility segment when ranked by sales volume.

The Mercedes-Benz GLE-Class slid into the top spot this time around, with a five percent slip in sales to 15,096 units. The BMW X5 fell to second place with a 14 percent drop in sales to 14,923 units. The first-ever Lexus TX, one of two entries now from Lexus, posted 9,956 sales to take third, followed by the Volvo XC90 in fourth with a 13 percent bump to 8,953 units. Crosstown rival Buick Enclave (see running Buick Enclave sales) took fifth with an eight percent dip to 8,101 units, while the Infiniti QX60, in sixth, saw sales slide 11 percent to 6,333 units, and the Aviator followed in seventh. The Land Rover Defender, the first of two entries from Land Rover, took eighth with a 52 percent jump to 5,705 units, and the Genesis GV80 placed ninth with a 21 percent bump to 4,768 units. Crosstown Cadillac XT6 (see running Cadillac XT6 sales), GM’s second model here, filled out the top ten with a three percent downturn for 4,606 deliveries. The rest of the field each posted around 4K deliveries or less.

Sales Numbers - Luxury E-Segment Utilities - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
MERCEDES-BENZ GLE-CLASS	-5.12%	15,096	15,910	15%	16%
BMW X5	-13.81%	14,923	17,315	15%	18%
LEXUS TX	*	9,956	*	10%	0%
VOLVO XC90	+13.47%	8,953	7,890	9%	8%
BUICK ENCLAVE	-7.97%	8,101	8,803	8%	9%
INFINITI QX60	-11.29%	6,333	7,139	6%	7%
LINCOLN AVIATOR	+19.37%	6,250	5,236	6%	5%
LAND ROVER DEFENDER	+52.34%	5,705	3,745	6%	4%
GENESIS GV80	+21.05%	4,768	3,939	5%	4%
CADILLAC XT6	-3.28%	4,606	4,762	5%	5%
AUDI Q7	-34.51%	4,205	6,421	4%	7%
LEXUS GX	-39.43%	3,858	6,370	4%	7%
PORSCHE CAYENNE	-24.04%	3,261	4,293	3%	4%
AUDI Q8	-37.22%	1,796	2,861	2%	3%
BMW X6	-32.90%	1,534	2,286	2%	2%
LAND ROVER DISCOVERY	+45.85%	563	386	1%	0%
TOTAL	+2.62%	99,908	97,356

From a segment share standpoint, the Aviator earned a six percent share, up one percentage point year-over-year. The GLE-Class led with a 15 percent segment share, down one percentage point, while the X5 also posted a 15 percent share, down three percentage points, and the XC90 held a nine percent share, up one percentage point. The Enclave earned an eight percent share, down one percentage point, and the QX60 posted a six percent share, down one percent share. The Defender also held a six percent share, up two percentage points, while the GV80 earned a five percent share, up one percentage point, and the XT6 maintained a five percent share. All other models each earned a segment share of four percent or less.

Several competitors field multiple vehicles in the segment, beginning with BMW, which offers both the X5 and X6. Combining sales those two models accounts for 16,457 deliveries with a solid 17 percent segment share overall, displacing Mercedes-Benz to take first place.

Sales Numbers - BMW Luxury E-Segment Utilities - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23
BMW X5	-13.81%	14,923	17,315
BMW X6	-32.90%	1,534	2,286
TOTAL	-16.04%	16,457	19,601

Meanwhile, cumulative Audi Q7 and Q8 sales results in 6,001 deliveries for combined six percent segment share.

Sales Numbers - Audi Luxury E-Segment Utilities - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23
AUDI Q7	-34.51%	4,205	6,421
AUDI Q8	-37.22%	1,796	2,861
TOTAL	-35.35%	6,001	9,282

Now that Lexus has two models in this space. Combining TX and GX sales gives the automaker a total of 13,814 deliveries for a cumulative 14 percent segment share, keeping the automaker in third place.

Sales Numbers - Lexus Luxury E-Segment Utilities - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23
LEXUS TX	*	9,956	*
LEXUS GX	-39.43%	3,858	6,370
TOTAL	+116.86%	13,814	6,370

Combining the two entries from GM, the Buick Enclave and Cadillac XT6, results in 12,707 deliveries for a 13 percent share overall, moving FoMoCo’s crosstown rival into fourth.

Sales Numbers - GM Luxury E-Segment Utilities - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23
BUICK ENCLAVE	-7.97%	8,101	8,803
CADILLAC XT6	-3.28%	4,606	4,762
TOTAL	-6.33%	12,707	13,565

Overall, sales of premium/luxury three-row crossovers (lux crossover E-segment) was up three percent to 99,908 units in Q1 2024, meaning Aviator sales outperformed the segment average.

The Ford Authority Take

Lincoln Aviator sales started out the year with a much better showing over the previous quarter, but still lags most of its competitors, especially with combined models in this space from various automakers. Such has been the case for the Lincoln’s largest crossover, but perhaps the upcoming refresh can boost sales going forward. See details below.

Refreshed 2025 Lincoln Aviator

About Lincoln Aviator

Order banks for the 2024 Aviator opened this past October and production began in January as a carryover of the 2023 model year, meaning that the 2024 model was completely unchanged.

The bigger news is the refreshed 2025 Lincoln Aviator, which debuts updates to the exterior and interior, while bringing new tech headlined by BlueCruise, Ford’s hands-free highway driving assist feature, available for the first time ever on the Aviator. Other key changes include updates to the trim level structure, including the removal of the Grand Touring (plug-in hybrid) option. As such, the 2025 Aviator is offered in just three trims, namely Standard, Reserve, and Black Label.

Regarding powertrain options, the 2025 Lincoln Aviator comes equipped with just one – the twin-turbocharged 3.0L V6 EcoBoost, which generates the same 400 horsepower and 415 pound-feet of torque as the 2020, 2021, 2022 and 2023 models. It is mated to the 10-speed automatic transmission.

Order banks for the refreshed Aviator are open now, and production of the 2025 Lincoln Aviator began this month.