New Lincoln inventory levels have remained rather high for months now, creating all sorts of issues for the luxury brand and its dealers. Things did improve somewhat in February as Lincoln finally fell out of the list of automakers with a days’ supply of inventory that was at least double the national average, but those levels still remained very high at a 133 days’ supply, regardless. That downward trend continued in March as Lincoln inventory levels dropped slightly to close out the month at a 130 days’ supply, though that still remained far higher than the industry average of 76. Now, according to new data from Cox Automotive, new Lincoln inventory actually increased in April 2024, which was also the case with the Ford brand.
Last month, new Lincoln inventory closed things out at a 144 days’ supply, which is a rather dramatic month-over-month increase compared to March. It also ranks Lincoln behind only Jeep, Ram, Jaguar, and Alfa Romeo – each of which posted inventory levels that are at least double the industry average – and Dodge, which finished April with a 151 day’s supply.
As for the automotive industry as a whole, its days’ supply increased by a smaller margin of just two month-over-month, resulting in 2.84 million vehicles sitting on dealer lots – which is 51 percent higher than a year ago. Interestingly, this increase was largely driven by a small handful of brands, as others – including Toyota, Lexus, Honda, and Porsche – continued to post significantly low inventory levels, with the latter dropping 10 days’ from its result a month ago.
With sales proving strong in April, the average transaction price across the entire industry finished the month at $47,433, which is $94 less than one year ago. In terms of inventory by price level, affordable vehicles are still proving much harder to find than pricier ones, as the highest-priced inventory – $50,000 or more – increased to an average of 90 days’ supply – 5.5 percent more than March.
We’ll have more on the state of new Lincoln inventory soon, so be sure and subscribe to Ford Authority for more Lincoln news, and non-stop Ford news coverage.
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