Ford Authority

2023 Ford Bronco Raptor Gets Major Price Cut

The 2023 Ford Bronco Raptor represents the rugged pony’s high-performance line, and it debuted with a hefty price tag for customers interested in securing the powerful off-road SUV for themselves. In fact, the Bronco Raptor’s initial asking price started just below $70,000 and ballooned to over $85,000 shortly thereafter, a pretty penny for the aggressive SUV. However, now, it seems The Blue Oval is starting to course correct, slashing the price of the 2023 Bronco Raptor by a significant amount.


As detailed in a recent report from CarsDirect, buyers interested in the 2023 Ford Bronco Raptor can take advantage of a significant discount – $6,000 to be exact. On June 3rd, 2024, Ford kicked off what it referred to as “repricing actions,” which is applicable toward remaining 2023 Ford Bronco inventory, spreading the news via a bulletin distributed to Ford dealerships nationwide.

That means that the MSRP of the 2023 Bronco Raptor is just over $80,000 now, which should help make it more competitively priced and move remaining units off the lot. In fact, according to national inventory data, there are still 4,000 units of the 2023 model year Bronco still awaiting their new owners. Of those, 23 percent are Bronco Raptor models, or approximately 930 units.

While the $6,000 discount applies to new 2023 Ford Bronco Raptor units currently on the lot, at this time, there is no indication that The Blue Oval will compensate owners who have already purchased the powerful off-road pony, unfortunately.


Beyond the Bronco Raptor, the greater Bronco lineup has some decent discounts on offer as well. This includes up to $1,000 Conquest Cash during May 2024 in certain markets applicable toward buyers who trade in a 1995 or newer Jeep model. Other attractive lease offers are also available for certain models, dependent on market, meaning that it’s a good time to pick up a new Bronco heading into the summer season.

We’ll have more on the Ford Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and continuous Ford news coverage.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Bob

    $6,000.00 off of $85,000.00? Big joke!

    1. JH

      Escpecially on one the article said was $70,000 to start.

  2. John

    Cool SUV, but far too much money for a 6 cylinder. This MIGHT be worth $80k with a 5.0L.

    1. Justin

      3.0L is faster and more torque than the 5.0L

  3. Scott

    …. I’m guessing this comes with a CURE, or cathetor urine removal extractor system?

  4. RaceRed23

    Speaks volumes, when the F150 is 12-15,000 off sticker in some places.


    Still not worth the money. Never mind how much hype.

  6. Bikl

    This is a joke. There is trucks and cars brand new sitting all over dealerships in the USA not selling!

  7. Bill Trooter

    There has been 2 brand new 2024 Ford Ranger Raptors on Bring a Trailer that did not sell and barely broke to $50k. The msrp on them is about $59k or so and you know these sellers paid a premium over msrp. It’s going to get worse people on vehicles and next is the housing market will start to collapse!

  8. Bill Trooter

    The dealerships have had there time ripping people off since covid hit! Now it’s the buyer/shoppers turn to get a great deal on a new vehicle even on premium vehicles like a 23-24 Honda Civic Type R which is $44,600 Msrp and the dealerships have been marking them up from $10k-$25k over msrp. My good friend just purchased a brand new 24 Civic Type R for msrp out the door with all fees! So they took off like $2k or so. Hang in there everyone it’s going to get even better!

  9. JH

    Wow…. what a discount. Make a product for $70k, inflate it to $85k, then “discount” it to $79k. What a joke.

  10. Doug

    Bring it back to 70k and then maybe.

  11. Brad Tyler

    Agree, bring it back to $70 and make it possible to obtain A-plan and I’m in!


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