Ford Authority

Ford Argentina Sales Down 3.5 Percent In May 2024

Ford Argentina sales decreased 3.5 percent to 2,654 units in May 2024 compared to May 2023 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, Peugeot, and Renault.

Individual model sales performance was as follows:

During the first five months of the 2024 calendar year, Ford Argentina sales decreased 21 percent to 12,663 units.

Sales Results - May 2024 - Argentina - Ford

MODELMAY 2024 / MAY 2023MAY 2024MAY 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO* 7**7 *
BRONCO SPORT+27.91% 5543-33.76%418 631
ECOSPORT-100.00% 096-99.46%8 1,482
F-SERIES-92.55% 794-76.31%68 287
KUGA+100.00% 42+825.00%37 4
MAVERICK-6.60% 283303-36.88%991 1,570
MUSTANG-89.29% 328-78.16%19 87
RANGER+18.71% 1,9101,609-12.48%8,585 9,809
TERRITORY-32.75% 271403+81.05%2,111 1,166
TRANSIT-40.72% 99167-58.46%393 946
FORD TOTAL-3.49% 2,6542,750-20.97%12,663 16,024

The Ford Authority Take

Ford Argentina sales declined slightly during the month of May, which again deepened the brand’s lackluster performance in the South American country as the fifth consecutive monthly decline. However, Ford’s 2,654 deliveries last month represent a healthy increase over the previous month’s volume, notably slowing the contraction rate.

Ford Ranger 2024 Car of the Year Argentina - Exterior 001 - Front

Although most models suffered significant declines, Ford Argentina’s the Ford Ranger drove the brand’s recovery in May. The domestically manufactured midsize pickup ended its negative streak with a significant double-digit increase and added 301 units year-over-year, cementing its position as the brand’s best-selling model in the country.

Meanwhile, the main culprit of the brand’s overall decline was the Ford Territory. The compact crossover saw its deliveries fall last month, dropping by more than 130 units compared to May 2023. On the other hand, the first 7 units of the new Ford Bronco Wildtrak recently introduced in Argentina were sold in May.

About The Numbers

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