Ford Argentina Sales Down 3.5 Percent In May 2024

June 16, 2024 3:02 am

Ford Argentina sales decreased 3.5 percent to 2,654 units in May 2024 compared to May 2023 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, Peugeot, and Renault.

Individual model sales performance was as follows:

Ford Bronco sales totaled 7 units
Ford Bronco Sport sales increased 27.91 percent to 55 units
Ford EcoSport sales decreased 100 percent to 0 units
Ford F-Series sales decreased 92.55 percent to 7 units
Ford Kuga sales increased 100 percent to 4 units
Ford Maverick sales decreased 6.6 percent to 283 units
Ford Mustang sales decreased 89.29 percent to 3 units
Ford Ranger sales increased 18.71 percent to 1,910 units
Ford Territory sales decreased 32.75 percent to 271 units
Ford Transit sales decreased 40.72 percent to 99 units

During the first five months of the 2024 calendar year, Ford Argentina sales decreased 21 percent to 12,663 units.

Sales Results - May 2024 - Argentina - Ford

MODEL	MAY 2024 / MAY 2023	MAY 2024	MAY 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
BRONCO	*	7	*	*	7	*
BRONCO SPORT	+27.91%	55	43	-33.76%	418	631
ECOSPORT	-100.00%	0	96	-99.46%	8	1,482
F-SERIES	-92.55%	7	94	-76.31%	68	287
KUGA	+100.00%	4	2	+825.00%	37	4
MAVERICK	-6.60%	283	303	-36.88%	991	1,570
MUSTANG	-89.29%	3	28	-78.16%	19	87
RANGER	+18.71%	1,910	1,609	-12.48%	8,585	9,809
TERRITORY	-32.75%	271	403	+81.05%	2,111	1,166
TRANSIT	-40.72%	99	167	-58.46%	393	946
FORD TOTAL	-3.49%	2,654	2,750	-20.97%	12,663	16,024

The Ford Authority Take

Ford Argentina sales declined slightly during the month of May, which again deepened the brand’s lackluster performance in the South American country as the fifth consecutive monthly decline. However, Ford’s 2,654 deliveries last month represent a healthy increase over the previous month’s volume, notably slowing the contraction rate.

Although most models suffered significant declines, Ford Argentina’s the Ford Ranger drove the brand’s recovery in May. The domestically manufactured midsize pickup ended its negative streak with a significant double-digit increase and added 301 units year-over-year, cementing its position as the brand’s best-selling model in the country.

Meanwhile, the main culprit of the brand’s overall decline was the Ford Territory. The compact crossover saw its deliveries fall last month, dropping by more than 130 units compared to May 2023. On the other hand, the first 7 units of the new Ford Bronco Wildtrak recently introduced in Argentina were sold in May.