Ford Authority

Ford Brazil Sales Jumped 47 Percent In May 2024

Ford Brazil sales increased 47 percent to 3,599 units in May 2024 compared to May 2023.

Individual model sales performance was as follows:

During the first five months of the 2024 calendar year, Ford Brazil sales increased 53 percent to 15,433 units.

Sales Results - May 2024 - Brazil - Ford

MODELMAY 2024 / MAY 2023MAY 2024MAY 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO SPORT* 154**908 *
E-TRANSIT* 0**102 *
F-SERIES-68.39% 61193-0.91%217 219
MAVERICK+183.18% 303107+99.64%1,114 558
MUSTANG-48.72% 2039-63.04%68 184
RANGER+47.73% 2,3061,561+41.15%9,741 6,901
TERRITORY+306.54% 435107+332.28%2,049 474
TRANSIT+20.31% 308256-16.40%1,142 1,366
FORD TOTAL+46.66% 3,5992,454+53.33%15,433 10,065

The Ford Authority Take

Ford Brazil sales increased healthily in May, marking the second consecutive month of increases for the Blue Oval brand in the South American country. Ford’s strong performance last month contrasts with the decline of other automakers in the Brazilian market, such as those that manufacture locally, which were affected by logistical difficulties and falling sales.

Ford Ranger XL Brazil - Exterior 003 - Front Three Quarters

In fact, most of Ford Brazil’s models recorded strong double- and triple-digit increases in May – including the brand’s three best-selling nameplates in the country. Once again, the Ford Ranger led the pack, which not only cements its position as the brand’s best-selling model but also strengthens its position as of the most popular pickups in the country.

In addition, the Ford Territory stands out for its dramatic increase, quadrupling its registrations year after year and marking the highest growth rate of the entire Ford portfolio. The Ford Bronco Sport also had a high triple-digit increase, improving its position in the highly competitive compact SUV segment.

About The Numbers

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