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Ford CEO Jim Farley Says Company Could Build Sedans Again

Ford’s decision to discontinue its sedan lineup in the U.S. a few years ago was one that was met with a wide range of reactions at the time – mostly, shock and in some cases, disappointment. However, some have since praised that move, particularly after Ford CEO Jim Farley noted that the company lost quite a bit of money on those models – “billions,” in fact, by his own admission. However, Farley has also somewhat softened his stance on sedans as of late, signaling that they may one day make a return to the U.S. Blue Oval lineup.

“The bottom line is sedans are very aero. And in a world where batteries are expensive, a super aero car like a sedan or hatch is a great sillhouette for aero,” Jim Farley stated during a recent interview with Matt Farah of The Smoking Tire. “I’m just saying that if we do one, it’s probably going to feel and look and smell a lot different than other people’s. We don’t want to do generic vehicles.”

Farley has admitted on numerous occasions that he doesn’t want Ford to make what he calls “boring” cars, or vehicles that are merely commodity products and aren’t necessarily engineered to be fun or interesting to drive. That’s precisely why he recently admitted that he “loves” Mazda, as he admires the way that company continues to make engaging vehicles – even in the crossover part of the market, not just passenger cars.

Additionally, in another recent interview, Farley noted that a Ford Mustang sedan remains a possibility for the future, but there are other indications that Blue Oval cars may one day make a comeback. The CEO also recently admitted that the company may reintroduce entry-level vehicles to its global lineup – which could include cars – while Martin Sander, general manager of Ford Model e Europe, also stated that small cars may live on in that region following the discontinuation of the Fiesta and Focus, too.

We’ll have more on Ford’s strategy soon, so be sure and subscribe to Ford Authority for the latest Ford business news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. JE

    That´s good news from someone who lost billions in a segment where his competitors didn´t. Not everybody like SUV´s or crossovers or is willing to buy one no matter what.

    Reply
  2. Sam

    I have 5 Ford cars. 3 are sedans. Wouldn’t sell any of them. 4 are manuals. Now, if I could get a new Ford manual sedan in the future…

    Reply
    1. Swvanwin

      Why not drive a North American Honda Civic with better reliability and driveability

      Reply
      1. Tigger

        Why not post on the Honda blog? Were talking Ford products here and how the company could be better by offering sedans.

        Reply
        1. rPax

          Touche’ Tigger 🔥

          Reply
  3. Ray Touchette

    Good news! Sedans are the preferred type of vehicle for many drivers. Saw lots of non Ford sedans on the interstates lately. Ford would benefit greatly by producing them again. In the meantime I’m keeping my sedans in top condition regardless of what may happen.

    Reply
  4. Firemage

    I have a 2019 Fusion Hybrid, My first car was a 98 Taurus, and I’ve always been a fan of mid size sedans.

    So i would really like an EV Ford Sedan, or a Ford EV that can ford 3 ft of water after the 2021 floods around Detroit metro

    Reply
    1. Shane

      You guys missed out on the best modern Ford sedan, the Falcon was perfect, yeah you had the first generation but after being hamstrung with American design the Falcon became a thing of beauty

      Reply
  5. AladdinSane

    A top Ford suit is waking up? Really? Well, hot damn! He’s still in a twilight zone. REALLY WAKE UP AND SMELL THE COFFEE, FOOL, so to speak!

    Reply
  6. Dovidas44

    Good! Maybe I won’t have to be looking for a 2020 Focus PHEV for my next car.

    Reply
  7. Andy

    I’ve numerous new cars for over 60 years (Frenbch, German, British, Jaspanese and American) and the most impressive a driving car is my Focus hatchback. If only the transmission and clutch were as good as this car, I would continue to buy each new model Ford would make. Now there is nothing at Ford I want. My Focus is still quieter, with better seats and steering than many new sub compacts….and it gets 44 mpg at 75 mph on interstate driving. Oh for a new Focus. The Taurus was enjoyed too, but I prefer smaller cars.

    Reply
  8. Graham

    Love my 2018 Fiesta Sedan SE with CD player, 6 SPD manual and surprisingly roomy trunk with folding back seats. Very good sound from front and back seats speakers.

    Reply
  9. Jim Elsasser

    Farley is an arrogant idiot. He needs to go. Should have never stopped making sedans. Get a Head of design that has a damn imagination. Farley and his boring SUV s will tank Ford.

    Reply
    1. Finis E Person

      I concur with You, Jim 100%. Ford mainly needed to “FOCUS ON THE DESIGN ” !!! SO UNFORTUNATE JIM FARLEY DOESN’T SELL ALL VEHICLES HERE IN THE US , LIKE OTHER COUNTRIES.

      Reply
  10. Mark B

    Jim makes a great point about the aero aspect. Not that I pay much attention to SUV’s, there really isn’t any reason to, but some seem be gradually getting lower to the ground. I still laugh when I recall what a Ford designer was heard saying, that the average passenger ride height in today’s SUV is about the same as the Model A. Car companies have spent decades lowering the center of gravity on passenger vehicles for stability and improved handling, only to go back to the past…hiccup…

    Reply
    1. John

      On ride height, I’ve helped my mother in law with vehicle purchases the last couple of times. Ride height for her is an EXTREMELY important piece of the vehicle buying puzzle, as it’s difficult to get in and out of lower and higher vehicles. I think as Baby Boomers have aged and they are the largest and wealthiest generation, seemingly small things like ride height have made a difference in car sales. It’s also why I keep saying the CUV market is aimed at old ladies, because that segment really has many design features that part of the population wants and needs. When I look at what people are driving which vehicles next to me on the road, I take mental note.

      Reply
  11. David Dickinson II

    Best thing Farley has said in years. Since he is on an “aero” kick, I’ll get greedy and give a plug for a wagon variant. All the “aero” and driving dynamics of a sedan (often better) plus storage. Can’t beat it. The Mondeo wagon is beautiful, if you are looking for an example.

    Reply
  12. louis faiella

    I used to be a “ford man”, however 6months ago I bought a used 2020 Toyota Avalon to replace a BMW 2008 528xi. I found style, comfort and reliability in the avalon.
    V6, front drive, 8speed, {real gears}, NON TURBO, great infotainment, features too numerous to list. Great gas mileage.
    I like the executive size sedan, it works for me
    Wife wanted a SUV. I refused to pay big$$ for a box with a 4cylinder turbo and a crappy cvt transmission.

    Reply
    1. MIKE BARANOWSKI

      Fabulous vehicle. My 2010 Avalon has 210000 miles on it now!!! No real issues. I am religious about oil and fluid changes. I worked as a shop foreman at a ford dealership for 20 plus years. I now take care of a fleet of ford police vehicles and trucks. Absolutely garbage. So sad. The new generation Explorer hybrids are the worst. The days of the Taurus and second generation Explorers is long gone.

      Reply
  13. MIKE BARANOWSKI

    This guy is a clown!!!!

    Reply
  14. Mick1

    Get ready for the next Ford Sedan, the all new 2028 Mustang 4 door coupe EV.

    Reply
  15. former FORD owner

    CEO is paid way to much for making bad decisions, FORD pushed us away to Hyundai, we love our Sonnata Limited (38 mph) per gallon and we love having the trunk as a back up when shopping don’t need a gas intense burner SUV!

    Reply
  16. Timothy

    I like Jim Farley. People in the comments can h8 all they want. He came up through Ford unlike other CEO’s out there. He races and has a enthusiast mindset. I agree him about making cars fun to drive. I recently traded in my 2023 Toyota Corolla for a 2016 Ford Focus RS that’s how much I enjoy driving a fun car.

    Reply
    1. Tigger

      He actually cut his teeth at Toyota.

      Reply
  17. Dr Sane

    Didn’t the Clown say Ford lost money on all cars like 2 days ago? I think the board of directors need to get a mental health evaluation on this Clown Pronto

    Reply
  18. Materialman

    How can Honda, Toyota, and Nissan make hundreds of thousands of sedans and make money on them and Ford can’t?

    Reply
    1. Finis E Person

      Great Perspective on the Issue !

      Reply
    2. Leigh

      It’s simple really. Poor engineering coupled with finance guys driving the decisions. This results in the use of cheap parts so the car last 50,000 mi before things start to break. That is their model just like general motors.

      Reply
  19. David Williams

    No sedans in the Lincoln lineup and its current various cookie cutter SUVS will eventually kill off this 100 year old legendary vehicle unless a radical change is made. Cadillac sedans are eating Lincoln’s lunch. Baby boomers want exciting and luxurious sedans. Build them! I am holding on to my 15 MKZ hybrid which still receives compliments wherever I go.

    Reply
    1. Finis E Person

      The Lincoln MKz and MKs are Elite Styled Cars !!!

      Reply
    2. Thomas

      Lincoln needs to utilize the Mustang S650 to give us a proper LS, Continental and Mark 9. Ford can’t do this because that will take away from the precious Mustang image. Mustang is the new Jaguar where Lincoln can’t have anything better.

      Reply
  20. Jack

    Well, isn’t that something? Ford decides to bring back sedans after all these years. How quaint. Honestly, it’s too little, too late for me. I vividly recall the sting of betrayal when they discontinued the Thunderbird in the 90s—a car I adored as a sleek two-door coupe. Yet, I forgave them, foolishly clinging to loyalty. But when Ford ditched sedans entirely, that was the final blow. I’ve since moved on to another manufacturer that actually respects my preference for classic, elegant cars. I won’t name names—this isn’t a platform for trivial bickering. Let’s just say, I am thoroughly enjoying my sedan bliss, free from Ford’s erratic decision-making. For those of you excited about this ‘revival,’ enjoy what could’ve been years ago. As for me? I’m not looking back.

    Reply
  21. Harold Wright

    I hope and pray that Ford motor company goes broke they went woke they need to go broke

    Reply
  22. Harold Wright

    I made a statement earlier the reason I made that statement I have drove forwards most of my life plus other brands I’ve owned over 300 cars during my lifetime but for forward to go all in on the electric vehicle which is a f****** joke you’re turning up roads with those heavy pieces of crap they blow up the government killed the pinto back in the late ’70s because of pinto would blow up if you hit it in the back end but it’s all right for these electric vehicles to get hit and blow up kill people I don’t get it. My dad and I both work for Ford dealerships and sold cars but I would not buy one today for no amount of money. But on the other hand I wouldn’t buy no brand new car these days they’re nothing but sorry I have pieces of junk

    Reply
  23. Gilbert

    Evidently Ford will never learn that not everyone wants an SUV or a truck…nor do they want a sedan that stays in the same body style for 10 years with no or very subtle changes…they did that in the 90s with the Thunderbird…an icon on the American highway..and did it most recently with the Taurus…fusion…and focus.

    Reply
  24. Jeff

    They’ve lots billions recently with their EV division. Somehow Toyota, Honda and Hyundai/KIA produces separate profitably. Maybe it’s a management problem more than a sedan priblem.

    Reply
    1. Leo

      Excellent point.

      Reply
  25. Dust

    The Fusion and Focus both sold as much as the Edge and Escape. There’s zero chance they lost money on them. Bring back sedans and wagons.

    Reply
  26. Nonspecific Motors

    Why not just make another Falcon? It would save on engineering costs for the Mustang. And can they please drop the Coyote and just use Godzilla across the board? I would love a Falcon sedan, with a six speed manual transmission and the 7.3 under the hood.

    Reply
    1. Mark

      I have a 2008 aussie falcon xr6 , great car 6 speed zf auto , good on gas and heeps of power , why did nt ford usa have this in the states ill never know

      Reply
  27. Leo

    There is no rhyme or reason why or how Ford lost money on the Fusion, a sedan they sold at one point in the 200k per year range. Bring back the Fusion hybrid and add an all-electric. That ride would be one I would buy to replace our 2016 Fusion Hybrid.

    C’mon Farley, Do It!

    Reply
  28. Walter Thomas

    Ford needs to do their homework and take a real look into building a solid and competitive sedan. They need to study Hyundai, Kia, Honda, Toyota, and Mazada’s formulas to build a solid vehicle that is even appealing in base trim.

    Reply
  29. Midwestern Joe

    Wait a minute…hold up….hold up!!! Didn’t Mr. Farley just “recently” state on a podcast that Ford stopped making sedans because the company lost “billions?” Now Ford is considering bringing back sedans??? See, this is why the South Koreans and Japan is making the Big Three look like bumbling fools.

    Reply
  30. Dan

    Focus ST. Bring it back.
    Best overall vehicle out there.
    Fun, affordable, bone reliable, and hauls more than a Maverick with the seats folded down.
    I should have bought 1 or 2 in 2018 and stored them, for when my 2013 with currently 301,000 miles finally decides to quit.

    Reply
  31. J0rdan

    “Something different, that is unlike anything else.”- Oh, like the Fusion (#3 market share at the time) he allowed to end. Ford fought hard for that #3 slot over almost 20 years and brought us a sedan that was truly “all things to all men” and they aren’t just going to magically hit #3 again with a new model. Furthermore, the Fusion and it’s derivatives were very different from the competition. They offered far more competitive pricing (which would move well in this market) with a product that did not seem like it was really any more cheaply made than a Honda(#2) or Toyota(#1). Plus, the design on the Fusion was leaps and bounds ahead of the competition in terms of style and attractiveness…was.

    Reply
  32. Randy

    I love the 2 Fusions I’ve had. I want to get another when I buy a new car. I tried a Camry but couldn’t stand the electronics compared to my Ford’s.

    Reply
  33. Andrew Kear

    I just hit 200,000 miles on my 2014 Fusion! Ford at one time built good sedans like the Taurus and Fusion. In 2014 Ford sold 350,000 Fusions, and was even thinking of opening an additional Fusion plant in Michigan to satisfy demand. Alas, like many other Fusion owners my next car will probably be either a Camry or Accord

    Reply

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