Ford CEO Jim Farley Says Company Could Build Sedans Again

Ford’s decision to discontinue its sedan lineup in the U.S. a few years ago was one that was met with a wide range of reactions at the time – mostly, shock and in some cases, disappointment. However, some have since praised that move, particularly after Ford CEO Jim Farley noted that the company lost quite a bit of money on those models – “billions,” in fact, by his own admission. However, Farley has also somewhat softened his stance on sedans as of late, signaling that they may one day make a return to the U.S. Blue Oval lineup.

“The bottom line is sedans are very aero. And in a world where batteries are expensive, a super aero car like a sedan or hatch is a great sillhouette for aero,” Jim Farley stated during a recent interview with Matt Farah of The Smoking Tire. “I’m just saying that if we do one, it’s probably going to feel and look and smell a lot different than other people’s. We don’t want to do generic vehicles.”

Farley has admitted on numerous occasions that he doesn’t want Ford to make what he calls “boring” cars, or vehicles that are merely commodity products and aren’t necessarily engineered to be fun or interesting to drive. That’s precisely why he recently admitted that he “loves” Mazda, as he admires the way that company continues to make engaging vehicles – even in the crossover part of the market, not just passenger cars.

Additionally, in another recent interview, Farley noted that a Ford Mustang sedan remains a possibility for the future, but there are other indications that Blue Oval cars may one day make a comeback. The CEO also recently admitted that the company may reintroduce entry-level vehicles to its global lineup – which could include cars – while Martin Sander, general manager of Ford Model e Europe, also stated that small cars may live on in that region following the discontinuation of the Fiesta and Focus, too.

We’ll have more on Ford’s strategy soon, so be sure and subscribe to Ford Authority for the latest Ford business news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

View Comments

  • That´s good news from someone who lost billions in a segment where his competitors didn´t. Not everybody like SUV´s or crossovers or is willing to buy one no matter what.

  • I have 5 Ford cars. 3 are sedans. Wouldn't sell any of them. 4 are manuals. Now, if I could get a new Ford manual sedan in the future...

  • Good news! Sedans are the preferred type of vehicle for many drivers. Saw lots of non Ford sedans on the interstates lately. Ford would benefit greatly by producing them again. In the meantime I’m keeping my sedans in top condition regardless of what may happen.

  • I have a 2019 Fusion Hybrid, My first car was a 98 Taurus, and I've always been a fan of mid size sedans.

    So i would really like an EV Ford Sedan, or a Ford EV that can ford 3 ft of water after the 2021 floods around Detroit metro

    • You guys missed out on the best modern Ford sedan, the Falcon was perfect, yeah you had the first generation but after being hamstrung with American design the Falcon became a thing of beauty

  • A top Ford suit is waking up? Really? Well, hot damn! He's still in a twilight zone. REALLY WAKE UP AND SMELL THE COFFEE, FOOL, so to speak!

  • I've numerous new cars for over 60 years (Frenbch, German, British, Jaspanese and American) and the most impressive a driving car is my Focus hatchback. If only the transmission and clutch were as good as this car, I would continue to buy each new model Ford would make. Now there is nothing at Ford I want. My Focus is still quieter, with better seats and steering than many new sub compacts....and it gets 44 mpg at 75 mph on interstate driving. Oh for a new Focus. The Taurus was enjoyed too, but I prefer smaller cars.

  • Love my 2018 Fiesta Sedan SE with CD player, 6 SPD manual and surprisingly roomy trunk with folding back seats. Very good sound from front and back seats speakers.

  • Farley is an arrogant idiot. He needs to go. Should have never stopped making sedans. Get a Head of design that has a damn imagination. Farley and his boring SUV s will tank Ford.

    • I concur with You, Jim 100%. Ford mainly needed to "FOCUS ON THE DESIGN " !!! SO UNFORTUNATE JIM FARLEY DOESN'T SELL ALL VEHICLES HERE IN THE US , LIKE OTHER COUNTRIES.

  • Jim makes a great point about the aero aspect. Not that I pay much attention to SUV's, there really isn't any reason to, but some seem be gradually getting lower to the ground. I still laugh when I recall what a Ford designer was heard saying, that the average passenger ride height in today's SUV is about the same as the Model A. Car companies have spent decades lowering the center of gravity on passenger vehicles for stability and improved handling, only to go back to the past...hiccup...

    • On ride height, I've helped my mother in law with vehicle purchases the last couple of times. Ride height for her is an EXTREMELY important piece of the vehicle buying puzzle, as it's difficult to get in and out of lower and higher vehicles. I think as Baby Boomers have aged and they are the largest and wealthiest generation, seemingly small things like ride height have made a difference in car sales. It's also why I keep saying the CUV market is aimed at old ladies, because that segment really has many design features that part of the population wants and needs. When I look at what people are driving which vehicles next to me on the road, I take mental note.