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Ford EV Sales Jump 86 Percent During Q1 2024

Ford EV sales increased 86 percent to 20,223 units in the United States during the first quarter of 2024.

Models include the Ford Mustang Mach-E unibody crossover, Ford F-150 Lighting light-duty pickup truck, and Ford E-Transit full-size cargo van that also offers cutaway/chassis cab variants.

First-ever 2024 Ford Mustang Mach-E Rally

Sales of the Mustang Mach-E (see running Ford Mustang Mach-E sales) topped the list with a 77 percent swell to 9,589 units. The F-150 Lightning (see running Ford F-150 Lightning sales) posted an 80 percent jump for 7,743 sales, slipping behind the Mustang Mach-E from the previous quarter. The E-Transit (see running Ford E-Transit sales) saw a 148 percent leap in sales to 2,891 units.

Sales Numbers - Ford EVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD MUSTANG MACH-E +77.34% 9,589 5,407 47% 50%
FORD F-150 LIGHTNING +80.45% 7,743 4,291 38% 39%
FORD E-TRANSIT +147.52% 2,891 1,168 14% 11%
TOTAL +86.11% 20,223 10,866

In terms of sales share, the Mustang Mach-E accounted for 47 percent of all EV sales for The Blue Oval, while the F-150 Lightning held 38 percent, and the E-Transit was at 14 percent. Notably, these three are drastically different models that compete in unrelated segments.

Ford F-150 Lightning Switchgear front view, off-road and in the air

Ford F-150 Lightning Switchgear demonstrator

The Ford Authority Take

While sales of Ford EVs posted positive gains across the board, overall volume was down, with 20,223 deliveries in Q1 2024 compared to 25,937 deliveries in Q4 2023, though Q1 2024 volume is about double what it was a year ago at 10,866 units.

Sales Numbers - Ford EVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
FORD MUSTANG MACH-E +4.57% 11,889 11,369 46% 56% +3.33% 40,771 39,458
FORD F-150 LIGHTNING +73.62% 11,905 6,857 46% 34% +54.74% 24,165 15,617
FORD E-TRANSIT +1.42% 2,143 2,113 8% 10% +18.03% 7,672 6,500
TOTAL +27.52% 25,937 20,339 +17.92% 72,608 61,575

For comparison, crosstown rival General Motors offers more than twice as many all-electric models, but cannot match the sales volume of The Blue Oval’s offerings, with 16,169 deliveries compared to 20,223, respectively, to start out the year.

Sales Numbers - GM EVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET BOLT EV +2.15% 7,040 6,892 44% 33%
CHEVROLET BOLT EUV -100.00% 0 12,808 0% 62%
CHEVROLET BLAZER EV * 600 * 4% 0%
CHEVROLET SILVERADO EV * 1,061 * 7% 0%
GMC HUMMER EV PICKUP +82,885.07% 1,668 2 10% 0%
CADILLAC LYRIQ +499.17% 5,800 968 36% 5%
TOTAL -21.78% 16,169 20,670

GM’s models include the Chevy Silverado EV light-duty pickup truck and GMC Hummer EV duo, comprised of the GMC Hummer EV Pickup and GMC Hummer EV SUV (with sales combined under the Pickup), and four crossovers, namely the Cadillac Lyriq along with the Chevy Blazer EV plus the Chevy Bolt EV and Bolt EUV duo.

So while growing a significant sales base with EV models is a long-term prospect, Ford leads the way in the U.S. And for its part, The Blue Oval isn’t forcing anyone into EVs, instead offering a multitude of choices for consumers to go with those, including of its full stable of traditional ICE-based vehicles, plus hybrids in all forms, including plug-in hybrid EVs, with plans to offer an electrified version of every vehicle in the Ford Blue (ICE) lineup by 2030. The Blue Oval is even considering extended-range EVs after the debut of the debut of the 2025 Ram 1500 Ramcharger as a new F-150 rival.

In fact, this past spring, Ford debuted a new “Freedom of Choice” ad campaign to clearly make its point, shown here below:

About Ford Mustang Mach-E

For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof. Meanwhile, the 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels. Additionally, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof. Additionally, the revised 2024 lineup gets a new eMotor and extended range.

The 2024 Mustang Mach-E lineup drops the California Route 1 trim as well as the Nite Pony Package  and the GT Performance Edition, though the 2024 Mustang Mach-E GT gains most of the upgrades from package as standard, like the MagneRide system – but not the increased torque that model offered.

Here are all the 2024 Mustang Mach-E packages explained.

Ford F-150 Lightning SuperTruck Powertrain Details - Exterior 001 - Front Three Quarters

Ford F-150 Lightning SuperTruck EV demonstrator

About Ford F-150 Lightning

For 2024, the Ford F-150 Lightning drops two configurations. Yet, it adds a new Flash trim level, sitting above the XLT trim, as an option that bundles tech upgrades and the extended range battery at a more reasonable price. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap.

The 2024 Ford F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

At the beginning of the year, the Ford F-150 Lightning Switchgear debuted as new demonstrator, a performance off-roading EV pickup that channels the spirit of the Raptor that is another collaboration between RTR and Ford Performance.

About Ford E-Transit

When the all-electric Ford E-Transit van arrived on scene in early 2022, its success caught The Blue Oval by surprise, with it racing up to catch up with demand. Since then, the E-Transit is now among the most popular fleet EVs.

The 2024 Ford E-Transit gets a new battery and faster charging, for increased range.

The Blue Oval is already working on a second-generation Ford E-Transit, which may be built in Ohio, as the all-electric commercial van market slowly heats up.

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Comments

  1. Ford Owner

    Where is the next Ford EV? Will it be the electric Ranger? Or the European Capri?

    Reply
  2. Mike K

    Sales % are a joke. Sell 10 vehicles one quarter than 20 vehicles next quarter sales went up 100%. Sounds great but sure not going to stay in business very long.

    Reply
    1. wjtinfwb

      True. There should also be a footnote if there were external issues curtailing supply or slowing delivery; the UAW strike for example or a model changeover. Weather can also create delivery delays that can skew numbers. In the EV case I’m pretty sure the increase is due to lack of availability in the previous period due to curtailed strike production.

      Reply
    2. MIKE BARANOWSKI

      So right!!!! It is basically meaningless, but it sounds Good!!! Typical corporate mumbo-jumbo!

      Reply

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