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Ford Expedition Sales Up 11 Percent, Placing Second Ahead Of GMC Yukon During Q1 2024

Ford Expedition sales increased in the United States and Canada but decreased in Mexico during the first quarter of 2024. Additionally, there were 18 deliveries in Colombia, up from 15 a year ago.

Ford Expedition Sales - Q1 2024 - United States

In the United States, Ford Expedition deliveries totaled 21,560 units in Q1 2024, an increase of about 11 percent compared to 19,359 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EXPEDITION +11.37% 21,560 19,359

Ford Expedition Sales - Q1 2024 - Canada

In Canada, Ford Expedition deliveries totaled 704 units in Q1 2024, an increase of about 15 percent compared to 612 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EXPEDITION +15.03% 704 612

Ford Expedition Sales - Q1 2024 - Mexico

In Mexico, Ford Expedition deliveries totaled 121 units in Q1 2024, a decrease of about 49 percent compared to 239 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EXPEDITION -49.37% 121 239

Ford Expedition Sales - Q1 2024 - Colombia

In Colombia, Ford Expedition deliveries totaled 18 units in Q1 2024, an increase of about 20 percent compared to 15 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
EXPEDITION +20.00% 18 15

Ford Expedition sales were up 11 percent to 21,560 units Q1 2024, placing second ahead of GMC Yukon/XL, Jeep, Toyota, Nissan, outsold by Chevy Tahoe/Suburban. Shown here is the Expedition Stealth Edition Performance Package.

Competitive Sales Comparison (USA)

Ford Expedition sales grew 11 percent to 21,560 units to place second, enabling FoMoCo’s full-size SUV duo to move ahead of the GMC Yukon family for the first time in over two years. The Expedition (see running Ford Expedition sales) includes sales of the regular-length Expedition and extended-length Expedition Max.

The Chevy Tahoe and Suburban again led the segment on a combined basis, as has been the case for two decades, while posting a 20 percent decrease in sales to 33,008 units. Individually, the regular-length Tahoe (see running Chevy Tahoe sales) placed first, with a 14 percent dip in sales to 23,324 units. The Expedition followed in second. Sales of the regular-length GMC Yukon (see running GMC Yukon sales) and the extended-length Yukon XL (see running GMC Yukon XL sales) are combined this quarter, with the SUV family posting a cumulative nine percent slip to 18,013 units, falling behind Ford this time around. Meanwhile, the Jeep Wagoneer, comprised of both the regular-length Wagoneer and longer Wagoneer L (but not including the Grand Wagoneer), was next with a 136 percent leap in sales for 13,131 deliveries as the newest model here continues to gain traction in the marketplace. The extended-length Suburban (see running Chevy Suburban sales) saw a 30 percent slide in sales to 9,684 units. The redesigned Toyota Sequoia was next with a 36 percent upswing to 5,958 units, and the Nissan Armada finished last with a 45 percent dive for 3,977 deliveries.

Sales Numbers - Mainstream Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
CHEVROLET TAHOE -14.43% 23,324 27,257 24% 28%
FORD EXPEDITION +11.37% 21,560 19,359 23% 20%
GMC YUKON +72.03% 18,013 10,471 19% 11%
GMC YUKON XL -100.00% 0 9,252 0% 9%
CHEVROLET SUBURBAN -30.49% 9,684 13,932 10% 14%
JEEP WAGONEER +136.17% 13,131 5,560 14% 6%
TOYOTA SEQUOIA +35.90% 5,958 4,384 6% 4%
NISSAN ARMADA -45.31% 3,977 7,272 4% 7%
TOTAL -1.89% 95,647 97,487

The Expedition and Expedition Max earned a cumulative 23 percent segment share, accounting for nearly a quarter of all sales. The Tahoe and Suburban combined for a 34 percent share, taking a third of sales, with the Tahoe posted a 24 percent share and the Suburban held a 10 percent share. The Yukon and Yukon XL duo earned a combined 19 percent segment share. The Wagoneer and Wagoneer L together posted a 14 percent share, while the Sequoia held a six percent share, and the Armada had a four percent share.

Sales Numbers - Chevy Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
TAHOE -14.43% 23,324 27,257 71% 66%
SUBURBAN -30.49% 9,684 13,932 29% 34%
TOTAL -19.86% 33,008 41,189

As noted above, sales for the Ford Expedition and Jeep Wagoneer include sales figures for the regular-length model (Tahoe/Yukon competitors) and those of their extended-length models (Suburban/Yukon XL competitors). Meanwhile, Tahoe and Suburban sales are reported separately.

Sales Numbers - GMC Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
YUKON +72.03% 18,013 10,471 100% 53%
YUKON XL -100.00% 0 9,252 0% 47%
TOTAL -8.67% 18,013 19,723

Combined, the Chevy SUVs led the mainstream full-size SUV segment in terms of sales volume, followed by Ford duo and GMC family. The four GM full-size SUV nameplates accounted for 51,021 deliveries for a commanding 53 percent segment share, representing over half of all sales in this space.

Sales Numbers - GM Mainstream Full-Size SUVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
TAHOE -14.43% 23,324 27,257 46% 45%
SUBURBAN -30.49% 9,684 13,932 19% 23%
YUKON +72.03% 18,013 10,471 35% 17%
YUKON XL -100.00% 0 9,252 0% 15%
TOTAL -16.24% 51,021 60,912

The full-size mainstream SUV segment decreased two percent to 95,647 units during Q1 2024, meaning Expedition family sales outperformed the segment average.

The Ford Authority Take

For the first time in over two years, sales of the Ford Expedition family pushed it past its crosstown rival, the GMC Yukon and Yukon XL duo. Expedition production increased in January, in February, and in March, perhaps helping Ford gain much-needed sales. However, production decreased in April, so we’ll see what kind of impact that has down the line.

An extensive reworking of Ford’s full-size three-row SUV is on the way for the 2025 model year, perhaps packed with enough changes to make a run at the Chevy Tahoe and Suburban duo.

Prototype of refreshed 2025 Ford Expedition

About Ford Expedition

The 2024 Ford Expedition gains a new exterior color dubbed Wild Green as a no-cost option, along with the new Excursion Package, which adds floor liners, the Heavy-Duty Trailer Tow Package and the Advanced Cargo Manager with black roof rail crossbars, along with suspension/drivetrain upgrades such as ControlTrac with eLSD, a 3.73-geared electronic limited-slip differential, and the Continuous Controlled Damping (CCD) system with suspension road preview. The 2024 Expedition gains one new exterior color, known as Wild Green, but ditches two colors, namely Infinite Blue Metallic Tinted Clearcoat and Forged Green Metallic.

Prototype of refreshed 2025 Ford Expedition

The upcoming 2025 Ford Expedition stands to offer a handful of changes for the soon-to-be-refreshed SUV, including 24-inch wheelsredesigned taillights, and some Range Rover-like styling aesthetics along with some F-150 and Explorer touches and a split liftgate.

Furthermore, its interior, spotted for the very first time, reveals a coast-to-coast display like that found in the all-new 2024 Lincoln Nautilus. A potential Timberline has also been spotted, as well as the Expedition’s front end.

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