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Ford Files To Trademark EcoBeast For EVs And Turbo Engines

Ford Motor Company has filed to trademark “EcoBeast” with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.

Filed on June 12th, 2024, under serial number 98597877, this application contains the goods and services description of “Electric motors and engines for automobiles; powertrains for automobiles; turbochargers for automobile engines.”

Ford EcoBeast Trademark Filing June 2024

The Ford Authority Take

Back in 2014, Motrolix reported that Ford had filed to trademark the name “EcoBeast” with the USPTO under the goods and services category of automobiles and automobile engines. A few months later, sources confirmed that Ford intended to use that name for a more powerful version of one of its EcoBoost engines, more specifically, the second-generation Ford F-150 Raptor’s 3.5L V6 EcoBoost. That never happened, however, and Ford wound up abandoning the EcoBeast trademark in 2018. Rather than using the EcoBeast name for its more powerful EcoBoost engine, The Blue Oval simply referred to the Raptor’s 3.5 as an “H.O.” variant, which stands for high output.

However, back in 2021, FoMoCo added the new 2.3L I-4 EcoBeast short block to the Ford Performance catalog, which utilizes a Focus RS block, but adds forged internals for greater strength and power potential. Those upgrades include a Callies crankshaft that’s been cryogenic stress relieved with an added keyway, which weighs nine pounds less than the stock crank, as well as Callies Compstar H-beam connecting rods, ARP2000 rod bolts, and Mahle forged 2618 pistons that provide a 9.5:1 compression ratio, giving it the ability to generate as much as 500 horsepower and 415 pound-feet of torque. The kit fits S550 Ford Mustang models equipped with the 2.3L I-4 EcoBoost engine, as well as 2016-2018 Focus RS models, and retails for $6,485.

Now, several years later, the EcoBeast name has resurfaced via this new patent filing, which indicates that Ford plans to use it in various other ways as well. Judging by the goods and services description, EcoBeast may wind up being used to describe more powerful variants of existing EcoBoost engines, or perhaps even new ones, with all-electric motors also possibly slated to utilize that moniker as well – just as the automaker seemingly planned to do in the past.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and continuous Ford newscoverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Steve

    When will the Ranger Lariet 2.7 come on line?

    Reply
    1. Stalkbroker94

      By the time it does, you could save some money to buy it used and to buy it outright.

      Reply
  2. Nonspecific Motors

    They should make a Twin Turbo Coyote hybrid and call it the EcoBeast…

    Reply
    1. Stalkbroker94

      That was always what I thought they were going to do. It would make sense. Hell, they could do it to the 7.3 Godzilla, too.

      Reply

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