Ford Mustang Mach-E Sales Jump 77 Percent To Place First During Q1 2024

Ford Mustang Mach-E sales increased in the United States and Canada during the first quarter of 2024, with 19 deliveries in Mexico and 35 in Brazil.

Ford Mustang Mach-E Sales - Q1 2024 - United States

In the United States, Ford Mustang Mach-E deliveries totaled 9,589 units in Q1 2024, an increase of about 77 percent compared to 5,407 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
MUSTANG MACH-E +77.34% 9,589 5,407

Ford Mustang Mach-E Sales - Q1 2024 - Canada

In Canada, Ford Mustang Mach-E deliveries totaled 1,007 units in Q1 2024, an increase of about 2 percent compared to 992 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
MUSTANG MACH-E +1.51% 1,007 992

Ford Mustang Mach-E Sales - Q1 2024 - Mexico

In Mexico, Ford Mustang Mach-E deliveries totaled 19 units in Q1 2024, an increase of about 58 percent compared to 12 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
MUSTANG MACH-E +58.33% 19 12

Ford Mustang Mach-E Sales - Q1 2024 - Brazil

In Brazil, Ford Mustang Mach-E deliveries totaled 35 units in Q1 2024.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023

Competitive Sales Comparison (USA)

Sales Ford Mustang Mach-E (see running Ford Mustang Mach-E sales) jumped 77 percent uptick during Q1 2024, moving 9,589 units to lead among mainstream EVs in first place.

Chevy Bolt family sales, comprised of the Chevy Bolt EV (see running  Chevy Bolt EV sales) the Chevy Bolt EUV (see running Chevy Bolt EUV sales), grew two percent to 7,040 units to place second, followed by the Ioniq 5 crossover in third posting a 19 percent bump to 6,822 units. The Volkswagen ID.4 saw sales drop 37 percent to 6,167 units to place fourth, while the Nissan Ariya, in fifth, had a 45 percent sales bump for 4,142 deliveries. The Kia EV6 and new Kia EV9 followed in sixth and seventh place, respectively, with the EV6 up 20 percent to 4,059 units and the EV9 moving 4,007 units. The Hyundai Ioniq 6, the Hyundai-Kia conglomerate’s fourth entry, took eighth place with 3,646 deliveries.

The Toyota bZ4X placed ninth a 12 percent uptick to 1,897 units, but the related Subaru Solterra placed 10th with a 16 percent slip to 1,897 units. The bZ4X and Solterra share the same platform, having been jointly developed. Sales of Nissan’s other entry here, the aging Leaf, fell 52 percent to 1,142 units and still within just five deliveries of the Solterra. Finally, the new Chevy Blazer EV (see running Chevy Blazer EV sales) posted 600 deliveries.

Sales Numbers - Mainstream EVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
FORD MUSTANG MACH-E +77.34% 9,589 5,407 19% 10%
CHEVROLET BOLT EV +2.15% 7,040 6,892 14% 13%
HYUNDAI IONIQ 5 +18.93% 6,822 5,736 14% 11%
VOLKSWAGEN ID.4 -36.80% 6,167 9,758 12% 19%
NISSAN ARIYA +44.83% 4,142 2,860 8% 5%
KIA EV6 +19.66% 4,059 3,392 8% 6%
KIA EV9 * 4,007 * 8% 0%
CHEVROLET BOLT EUV -100.00% 0 12,808 0% 24%
HYUNDAI IONIQ 6 +1,542.34% 3,646 222 7% 0%
TOYOTA BZ4X +11.72% 1,897 1,698 4% 3%
SUBARU SOLTERRA -15.60% 1,147 1,359 2% 3%
NISSAN LEAF -51.49% 1,142 2,354 2% 4%
TOTAL -4.24% 50,258 52,486

From a segment share standpoint, the Mustang Mach-E led with an 19 percent share to account for nearly a fifth of all sales while the Bolt EV duo and Ioniq 5 both posted a 14 percent segment share, and the ID.4 held a 12 percent share. The rest of the entries each earned a single digit share.

How We Segment Models
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The Mustang Mach-E competes in the mainstream electric vehicles (EV) segment, in which we currently include all mainstream (non-luxury) BEVs including crossovers, hatchbacks, and sedans. As more EVs enter the market, there will enough similar vehicle types competing against each other to warrant a specific segment. At that time, we will break these out for more specific sales comparisons. Beyond the mainstream EV segment being discussed here, the remaining EV segment is the premium EV market that contains models from Tesla, Audi, Porsche, BMW, Mercedes-Benz, Lucid, Cadillac, Jaguar, Genesis, Polestar, and Fisker. Accordingly, we are not including Tesla models in the mainstream EVs sales analysis, since they are premium/luxury models.

Combined sales of the Tesla Model Y and Model 3 grew just two percent for 151,000 deliveries.

Sales Numbers - Tesla Mainstream EVs - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
TESLA MODEL Y +28.24% 109,000 85,000 72% 57%
TESLA MODEL 3 -33.33% 42,000 63,000 28% 43%
TOTAL +2.03% 151,000 148,000

It’s also worth noting that Hyundai and Kia offer EV models that also include variants with an internal combustion engine (ICE) and/or hybrid (HEV) and/or plug-in hybrid (PHEV) version. That includes the Hyundai Kona and Hyundai Ioniq (without a number), along with the Kia Niro. Consequently these models do not offer a direct comparison to the Mustang Mach-E. As a result, these particular Hyundai and Kia models are not longer included in our analysis. A related Hyundai model, the similarly named Ioniq 5, is all-electric, replacing the original Ioniq. While the Ioniq 5 is a crossover the similarly named Ioniq 6 is an all-electric sedan.

Overall, sales of mainstream EVs grew 27 percent to 50,258 units during Q1 2024.

The Ford Authority Take

Ford Mustang Mach-E sales showed the biggest gain among all entries, accounting for nearly a fifth of all sales. This is in spite of zero Mustang Mach-E EVs being produced in March to close out the quarter, but production rebounded in April to keep sales going for the next quarter.

Other new models in this growing segment include the Ioniq 6, which is still getting its footing in the marketplace, while the Kia EV9 and Chevy Blazer EV are the newest models here, also gaining traction. Meanwhile, production of the current Chevy Bolt EV duo is officially over as GM cancels the Chevy Malibu sedan to make way for the next-generation Bolt EV.

About Ford Mustang Mach-E

For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof. Meanwhile, the 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels. However, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof. Additionally, the revised 2024 lineup gets a new eMotor and extended range.

The 2024 Mustang Mach-E lineup drops the California Route 1 trim as well as the Nite Pony Package  and the GT Performance Edition, though the 2024 Mustang Mach-E GT gains most of the upgrades from package as standard, like the MagneRide system – but not the increased torque that model offered.

Here are all the 2024 Mustang Mach-E packages explained.

About The Numbers
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Vince Brown

View Comments

  • Sales numbers are still very poor considering they were giving away 2023 moldes that have been sitting on lots for over 6 months.

  • I’m not opposed to ev’s if they work for you. Just don’t force me to buy one and try to convince me they’re going to save the planet.

    • Force you to buy one. Are you some maga right wing cult member that believes misinformation on conservative talk shows? This is the U S dummy and fact is you buy what you choose. At 76 we have 2021 mach e GTPE and 2023 Model Y AWD long range and 06 Jeep Commander with 52k a real classic 15mpg gas suv. My choice.

    • Agreed. BEVs are a stopgap technology at best, and the entire rollout of them was less about emissions and more about money.

      If we really wanted to curb emissions we would be heavily investing in PHEVs and series hybrids. The number of people who need a 200-300 mile battery is tiny compared to the number that need 30-50 and extended range.

  • How can one say they're in when you're excluding the actual volume leader at Tesla?

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