Ford Mustang Mach-E sales increased in the United States and Canada during the first quarter of 2024, with 19 deliveries in Mexico and 35 in Brazil.
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MUSTANG MACH-E | +77.34% | 9,589 | 5,407 |
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MUSTANG MACH-E | +1.51% | 1,007 | 992 |
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MUSTANG MACH-E | +58.33% | 19 | 12 |
| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| MUSTANG MACH-E | * | 35 | * |
Sales Ford Mustang Mach-E (see running Ford Mustang Mach-E sales) jumped 77 percent uptick during Q1 2024, moving 9,589 units to lead among mainstream EVs in first place.
Chevy Bolt family sales, comprised of the Chevy Bolt EV (see running Chevy Bolt EV sales) the Chevy Bolt EUV (see running Chevy Bolt EUV sales), grew two percent to 7,040 units to place second, followed by the Ioniq 5 crossover in third posting a 19 percent bump to 6,822 units. The Volkswagen ID.4 saw sales drop 37 percent to 6,167 units to place fourth, while the Nissan Ariya, in fifth, had a 45 percent sales bump for 4,142 deliveries. The Kia EV6 and new Kia EV9 followed in sixth and seventh place, respectively, with the EV6 up 20 percent to 4,059 units and the EV9 moving 4,007 units. The Hyundai Ioniq 6, the Hyundai-Kia conglomerate’s fourth entry, took eighth place with 3,646 deliveries.
The Toyota bZ4X placed ninth a 12 percent uptick to 1,897 units, but the related Subaru Solterra placed 10th with a 16 percent slip to 1,897 units. The bZ4X and Solterra share the same platform, having been jointly developed. Sales of Nissan’s other entry here, the aging Leaf, fell 52 percent to 1,142 units and still within just five deliveries of the Solterra. Finally, the new Chevy Blazer EV (see running Chevy Blazer EV sales) posted 600 deliveries.
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| FORD MUSTANG MACH-E | +77.34% | 9,589 | 5,407 | 19% | 10% |
| CHEVROLET BOLT EV | +2.15% | 7,040 | 6,892 | 14% | 13% |
| HYUNDAI IONIQ 5 | +18.93% | 6,822 | 5,736 | 14% | 11% |
| VOLKSWAGEN ID.4 | -36.80% | 6,167 | 9,758 | 12% | 19% |
| NISSAN ARIYA | +44.83% | 4,142 | 2,860 | 8% | 5% |
| KIA EV6 | +19.66% | 4,059 | 3,392 | 8% | 6% |
| KIA EV9 | * | 4,007 | * | 8% | 0% |
| CHEVROLET BOLT EUV | -100.00% | 0 | 12,808 | 0% | 24% |
| HYUNDAI IONIQ 6 | +1,542.34% | 3,646 | 222 | 7% | 0% |
| TOYOTA BZ4X | +11.72% | 1,897 | 1,698 | 4% | 3% |
| SUBARU SOLTERRA | -15.60% | 1,147 | 1,359 | 2% | 3% |
| NISSAN LEAF | -51.49% | 1,142 | 2,354 | 2% | 4% |
| CHEVROLET BLAZER EV | * | 600 | * | 1% | 0% |
| TOTAL | -4.24% | 50,258 | 52,486 |
From a segment share standpoint, the Mustang Mach-E led with an 19 percent share to account for nearly a fifth of all sales while the Bolt EV duo and Ioniq 5 both posted a 14 percent segment share, and the ID.4 held a 12 percent share. The rest of the entries each earned a single digit share.
The Mustang Mach-E competes in the mainstream electric vehicles (EV) segment, in which we currently include all mainstream (non-luxury) BEVs including crossovers, hatchbacks, and sedans. As more EVs enter the market, there will enough similar vehicle types competing against each other to warrant a specific segment. At that time, we will break these out for more specific sales comparisons. Beyond the mainstream EV segment being discussed here, the remaining EV segment is the premium EV market that contains models from Tesla, Audi, Porsche, BMW, Mercedes-Benz, Lucid, Cadillac, Jaguar, Genesis, Polestar, and Fisker. Accordingly, we are not including Tesla models in the mainstream EVs sales analysis, since they are premium/luxury models.
Combined sales of the Tesla Model Y and Model 3 grew just two percent for 151,000 deliveries.
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| TESLA MODEL Y | +28.24% | 109,000 | 85,000 | 72% | 57% |
| TESLA MODEL 3 | -33.33% | 42,000 | 63,000 | 28% | 43% |
| TOTAL | +2.03% | 151,000 | 148,000 |
It’s also worth noting that Hyundai and Kia offer EV models that also include variants with an internal combustion engine (ICE) and/or hybrid (HEV) and/or plug-in hybrid (PHEV) version. That includes the Hyundai Kona and Hyundai Ioniq (without a number), along with the Kia Niro. Consequently these models do not offer a direct comparison to the Mustang Mach-E. As a result, these particular Hyundai and Kia models are not longer included in our analysis. A related Hyundai model, the similarly named Ioniq 5, is all-electric, replacing the original Ioniq. While the Ioniq 5 is a crossover the similarly named Ioniq 6 is an all-electric sedan.
Overall, sales of mainstream EVs grew 27 percent to 50,258 units during Q1 2024.
Ford Mustang Mach-E sales showed the biggest gain among all entries, accounting for nearly a fifth of all sales. This is in spite of zero Mustang Mach-E EVs being produced in March to close out the quarter, but production rebounded in April to keep sales going for the next quarter.
Other new models in this growing segment include the Ioniq 6, which is still getting its footing in the marketplace, while the Kia EV9 and Chevy Blazer EV are the newest models here, also gaining traction. Meanwhile, production of the current Chevy Bolt EV duo is officially over as GM cancels the Chevy Malibu sedan to make way for the next-generation Bolt EV.
For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof. Meanwhile, the 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels. However, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof. Additionally, the revised 2024 lineup gets a new eMotor and extended range.
The 2024 Mustang Mach-E lineup drops the California Route 1 trim as well as the Nite Pony Package and the GT Performance Edition, though the 2024 Mustang Mach-E GT gains most of the upgrades from package as standard, like the MagneRide system – but not the increased torque that model offered.
Here are all the 2024 Mustang Mach-E packages explained.
No hybrid this year, but it could be back soon.
Nothing has changed in that regard.
"We can't build them fast enough," says Mark Rushbrook.
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View Comments
Sales numbers are still very poor considering they were giving away 2023 moldes that have been sitting on lots for over 6 months.
Price cuts have driven sales.
I’m not opposed to ev’s if they work for you. Just don’t force me to buy one and try to convince me they’re going to save the planet.
Force you to buy one. Are you some maga right wing cult member that believes misinformation on conservative talk shows? This is the U S dummy and fact is you buy what you choose. At 76 we have 2021 mach e GTPE and 2023 Model Y AWD long range and 06 Jeep Commander with 52k a real classic 15mpg gas suv. My choice.
Ahhh, playing the MAGA card 🇺🇸🇺🇸
Well, you sound like a MAGA idiot.
You need to check your facts. California has set a phase-out and ban on emmissions vehicles by 2035, hence banning ICE vehicles. I believe 6 other states have joined this ban. So unless you want to walk or ride a bike, you will be FORCED to buy an electric vehicle by regulation. Despite what your sources tell you, the DEMS do NOT have your freedom of choice in mind, they want to tell you what to do.
Agreed. BEVs are a stopgap technology at best, and the entire rollout of them was less about emissions and more about money.
If we really wanted to curb emissions we would be heavily investing in PHEVs and series hybrids. The number of people who need a 200-300 mile battery is tiny compared to the number that need 30-50 and extended range.
How can one say they're in first.place when you're excluding the actual volume leader at Tesla?